#Germany #Berlin #High Tide #Canna Cabana

High Tide Makes Its Mark in Europe

High Tide Inc., a leading North American cannabis retailer, has officially opened its first European Canna Cabana location in Berlin, Germany. This significant move marks the company's first foray into the European cannabis market, catering to a rapidly growing consumer base interested in cannabis accessories and lifestyle products.

Located at Alte Schönhauser Str. 2, right in the bustling heart of Berlin-Mitte, the store is a stone's throw away from prominent landmarks such as Alexanderplatz, the Berlin Cathedral, and the iconic Fernsehturm (TV Tower). Surrounding these attractions, the neighborhood is an epicenter of culture, art, and fashion, making it a prime site for High Tide’s newest retail venture.

As the largest cannabis market in Europe, with over 83 million people, Germany presents an immense opportunity for cannabis-related businesses. The cannabis sector in the country has been experiencing remarkable growth, with government reports indicating that over 143 tonnes of cannabis have been imported in the first three quarters of 2025 alone. This upward trend in cannabis consumption highlights a burgeoning demand for Canna Cabana’s innovative consumption accessories.

Raj Grover, the Founder and CEO of High Tide, emphasized the potential of Canna Cabana to thrive beyond Canadian borders. He remarked, "This Berlin opening is the initial step in unlocking that global opportunity." He also expressed confidence in the company's long-term commitment to the German market, stating it would adapt and respond strategically to legislative changes regarding cannabis use in the country.

High Tide's entry into Berlin is not just about launching a single store; it aligns with the company’s broader European strategy. This plan follows its recent acquisition of Remexian Pharma GmbH, a licensed medical cannabis importer and distributor in Germany. This will allow High Tide to enhance its e-commerce presence alongside its physical retail locations, thereby creating a comprehensive marketplace that encompasses both medical and recreational cannabis.

High Tide is known for its diverse operations within the cannabis sector, which includes its flagship Canna Cabana brand—distinctive as Canada’s second-largest cannabis retail brand. In 2025, it also made history by being the first North American cannabis operator to establish a bricks-and-mortar presence in Germany, showcasing its innovative approach to cannabis retailing.

The history of High Tide's success can be traced back to its strategic focus on building a loyal consumer base around cannabis accessories first, before transitioning to direct cannabis retail. This approach has been reinforced within Canada, where High Tide holds a growing 12% market share with 215 locations across the country and one international venue in Germany. Grover's strategy underscores how important it is to cultivate a loyal customer base before stepping into more regulated aspects of the cannabis market.

Looking ahead, High Tide is keenly aware of the prospective liberalization of cannabis laws in Germany. With cautious optimism, the company hopes to navigate these regulatory landscapes effectively. As the cannabis sector continues to evolve, High Tide is determined to leverage its retail experience to solidify its market presence across Europe.

High Tide’s strategic planning doesn't stop at retail. The company's operations also span across e-commerce platforms, catering to customers both domestically and internationally with a range of cannabis accessories and hemp-derived products. As the leader in community-driven cannabis innovation, High Tide is well-positioned for future growth and is taking significant strides to cement its being in the international cannabis landscape.

For more information about High Tide's expansive offerings and the newly opened Canna Cabana in Berlin, visit High Tide's Official Website.