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ITG Enhances Storyteq Platform with Adobe Firefly AI

On January 16, 2026, Inspired Thinking Group (ITG) announced a significant enhancement to its Storyteq content marketing platform by integrating Adobe Firefly's generative AI capabilities. This new collaboration is poised to elevate the capabilities of Storyteq, providing users with seamless access to innovative creative templates and tools that leverage the power of AI.

Enhancing Marketing Efficiency

Andrew Swinand, CEO of ITG, emphasized that the integration with Adobe is a pivotal step in positioning Storyteq as a cornerstone of AI content management and automation. By incorporating Adobe's renowned generative AI, Storyteq users can create high-quality content at a reduced cost and elevated speed, making the marketing process more efficient without compromising on quality.

The incorporation of Firefly Services not only enhances Storyteq's existing AI functionalities but also offers creators a valuable resource in developing tailored content for various audience interactions. Swinand remarked, "By merging Halo Intelligence with generative AI models such as Firefly, users are empowered not only to produce greater volumes of content at lower costs but also to optimize and personalize every client interaction."

Streamlined Workflow

Integrating the Adobe Firefly AI also aligns with ITG's goal of improving global creative services while ensuring that workflows, approvals, and compliance measures are more efficient. This is particularly vital in today’s fast-paced marketing landscape, where quick turnarounds and adherence to brand standards are essential for success.

ITG’s Storyteq has already garnered accolades for its innovative approach to AI in marketing, with Gartner recognizing it as a market leader last year. The report highlighted that Storyteq uniquely supports the complete content lifecycle, solidifying its position at the forefront of content marketing platforms (CMP) as well as digital asset management (DAM).

About Inspired Thinking Group

As a leading AI-optimized content partner for businesses globally, ITG strives to streamline marketing complexities while delivering engaging content tailored to speed and scalability. With an impressive client roster that includes notable brands like Heineken, Microsoft, Samsung, and KFC, ITG employs over 2,000 professionals in various offices worldwide and is part of the Bridgepoint portfolio.

About Storyteq

Storyteq stands out as ITG's AI-optimized content marketing platform and enterprise DAM solution, designed to unify marketing operations and enhance efficiency at every stage of the content journey. Its adaptability caters to the specific operational modes of diverse businesses, making it suitable regardless of the complexity of operations or scale of branding. Whether it’s the Enterprise solution or the pre-configured Storyteq Professional product, Storyteq is built to empower marketers.

The integration of Adobe Firefly’s generative AI capabilities marks a crucial step in advancing the functionalities of Storyteq, fostering innovation and optimization in the content marketing sector. As AI continues to reshape the landscape of marketing and content creation, ITG remains dedicated to providing cutting-edge solutions that drive growth and reduce marketing costs while ensuring the delivery of high-quality content. This fusion of creativity and technology is set to redefine the marketing strategies for brands globally, enhancing customer engagement and retention.

For more insights about Storyteq and its integration with Adobe Firefly, follow ITG's announcements and updates.