#Japan #Tokyo #KOTRA #K-Lifestyle #aT EVENTS

2026 K-LIFESTYLE in Tokyo: A Gateway to Korean Trends

From June 23 to 26, 2026, the Korea Trade-Investment Promotion Agency (KOTRA) will host the exciting 2026 K-LIFESTYLE in Tokyo program. This initiative is designed to introduce promising South Korean consumer products, especially cosmetics and lifestyle goods, to the Japanese market. The event consists of two major phases: an online showcase featuring 30 select companies, followed by a real-life exhibition with 12 standout brands on September 1.

Online Phase: Accessible and Efficient

The first phase of the event, running from June 23 to June 26, offers a seamless online platform for buyers eager to explore the latest trends in Korea. This phase allows participants to engage with a curated list of 30 Korean companies targeting the Japanese market, ensuring a comprehensive exposure to newly launched products. These companies will be accessible for virtual meetings, enabling direct discussions and negotiations without the need to travel. The registered buyers will receive a detailed directory listing to facilitate smooth interaction.

In-Person Engagement: Get Hands-On with New Products

The second phase, scheduled for September 1, will take place at the Shinagawa Prince Hotel, where 12 select companies will present their products in person. Unlike the online phase, this exhibition is designed for deep engagement with prospective buyers. It coincides with the Tokyo K-Food Fair+, hosted by aT, creating a unique synergy that showcases the richness of Korean culture and lifestyle.

Attendees will have the opportunity to physically examine products, check their textures, fragrances, and usability while engaging in meaningful negotiations with representatives from the Korean companies. This direct interaction is invaluable for buyers wishing to introduce unique and high-demand items to their stores.

Free of Charge and Language Support

Both phases of the event are complimentary for participants, with interpreters available to bridge any language barriers. This ensures a welcoming environment for all buyers, enabling them to benefit fully from the event without worrying about communication challenges.

A Unique Opportunity for Buyers

The 2026 K-LIFESTYLE in Tokyo promises to be a definitive event for retailers, wholesalers, and distributors seeking to tap into the fast-evolving trends and unique products emerging from Korea. Businesses interested in staying ahead in the competitive market of consumer goods will find tremendous value in participating.

Don't miss out on this extraordinary opportunity to discover new products and trends that can set you apart from the competition. Mark your calendars for this unmissable two-part event and connect with Korea's leading lifestyle brands.

Event Details

• - Event Name: K-LIFESTYLE in Tokyo 2026 (in conjunction with aT’s Tokyo K-Food Fair+)
• - Dates:

First Phase: June 23 (Tuesday) - June 26 (Friday) online exhibition with 30 companies
Second Phase: September 1 (Tuesday) actual product showcase with 12 elite companies

• - Location: Shinagawa Prince Hotel, Annex Tower, 5th Floor, Prince Hall, 4-10-30 Takanawa, Minato City, Tokyo 108-8611
• - Features: Showcase of Korean cosmetics, lifestyle products, food technology, and functional kitchen items
• - Cost: Free (includes interpreter services)
• - Registration and Details: Visit KOTRA’s website at KOTRA Event for updates and registration.