Sprinkles Unveils Limited-Edition Cupcake in Unprecedented Nationwide Collaboration

Sprinkles Unveils a Special Cupcake



Sprinkles, the beloved dessert bakery, has taken a bold step in enhancing its offerings by collaborating with two well-regarded names in the food industry, Maple Hill and Diamond Crystal Salt Co. This limited-edition Chocolate Salted Pretzel Buttercream Cupcake marks a significant milestone as it is the first-ever nationwide cupcake collaboration for Sprinkles, allowing fans across the country to indulge in this delightful treat starting June 16, 2025.

The collaboration brings together the heritage of high-quality ingredients, combining Sprinkles’ commitment to premium desserts with Maple Hill's organic dairy and Diamond Crystal’s iconic salt expertise. This unique cupcake features rich dark chocolate cake layered with salted pretzel buttercream, topped with a crushed pretzel rim. Each confection is designed to balance sweetness with a touch of savory saltiness, creating a truly indulgent experience.

At the heart of this cupcake is the use of Maple Hill's 100% grass-fed organic unsalted butter, which enriches the flavor of the cake. Topped with Diamond Crystal’s Kosher Salt Flakes, the buttercream delivers just the right amount of salty contrast to the sweetness of the chocolate, complemented by the crunch from the pretzel rim. For those ordering through Sprinkles' nationwide delivery, the cupcake is topped with salted dark chocolate buttercream and decorated with a dark chocolate pretzel, enhancing its rich flavor profile.

Jim Hau, the President of Maple Hill, emphasized the philosophy behind this partnership, stating, "Better dairy starts with better farming, and even indulgent treats should be made with ingredients you can feel good about." This belief aligns closely with Sprinkles' and Diamond Crystal Salt Co.'s commitment to quality and transparency, making the collaboration not just a pairing of brands but a merging of core values.

Asheesh Choudhary from Diamond Crystal Salt Co. highlighted how the unique properties of their salt contribute to the overall experience of the cupcake, providing depth and balance to the flavor through the use of their hollow kosher salt flakes.

Available for a limited time from June 16 to June 29, 2025, customers can purchase the Chocolate Salted Pretzel Buttercream Cupcake at Sprinkles locations, including their iconic Cupcake ATMs. For those who can't visit in person, it is also conveniently available for nationwide delivery via their website.

Sprinkles continues to set trends in the dessert industry, having revolutionized the cupcake experience since opening its doors in Beverly Hills in 2005. With over 60 locations and an innovative approach to dessert accessibility, including the introduction of the Cupcake ATM, the brand is not just a bakery but a culinary landmark.

Furthermore, this collaboration reflects Sprinkles' ongoing commitment to quality ingredients and unique flavors, resonating deeply with their loyal fan base. As the company expands its collaboration with various brands, including its recent venture into gourmet chocolates and lifestyle products, every initiative reflects dedication to playful luxury in indulgent experiences.

As the cupcake world watches and waits for this latest offering, the collaboration with Maple Hill and Diamond Crystal Salt Co. stands as a testament to what can be achieved when brands unite for quality and excellence. Be sure to treat yourself and experience this beautifully crafted cupcake, meant to delight with every bite.

For more about Sprinkles, visit sprinkles.com or follow them on social media @sprinklescupcakes.

Topics Consumer Products & Retail)

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