Miguel Rangel Assumes Role of CEO at Allura USA, Aiming for Growth

Allura USA Welcomes New Leadership: Miguel Rangel as CEO

Allura USA, a prominent name in the fiber cement industry, has taken a significant step towards consolidation and strategic focus with the appointment of Miguel Rangel as Chief Executive Officer. This leadership transition, effective September 8, 2025, comes under the umbrella of Elementia USA and Plycem USA. The change marks a pivotal moment for Allura USA, bringing fresh vision to the company's future.

Miguel Rangel has been integral to the direction of Allura, having served as the CEO of the Building Systems Division at Elementia Materiales, the parent company. His experience overseeing Allura's operations positions him uniquely to guide the company forward. Ricardo Yllescas, CFO of the USA Group, highlights Miguel's extensive market knowledge and leadership experience as key reasons for his promotion.

In his new role, Miguel Rangel will ensure continuity and stability within the leadership team, facilitating a smooth transition through his solid understanding of Allura’s strategic goals. "I am committed to enhancing our offerings of robust, innovative, and aesthetically appealing fiber cement products," Miguel stated, showcasing his dedication to the construction industry.

As Allura USA continues to grow, the company underscores its commitment to its partners, clients, and workforce. This leadership change not only reflects all that Allura stands for but also embodies a promising future as it strengthens investments in the sector. Miguel's focus will be on leveraging operational efficiencies and deepening relationships within the construction community to foster long-term success.

This strategic shift aligns with Elementia USA’s vision to provide comprehensive business solutions across its subsidiaries. With Miguel at the helm, Allura aims to navigate an evolving market landscape while delivering exceptional products and services. The company’s core mission of providing high-quality fiber cement products remains steadfast, ensuring that it remains a competitive player in the industry.

The future of Allura USA under Miguel Rangel's leadership looks promising, as he sets forth with a clear vision and strategy aimed at reinforcing the brand’s position in the market. As he stated, "This strategic focus will solidify our commitment to the construction industry and reinforce our investments."

In conclusion, Allura USA’s appointment of Miguel Rangel as CEO marks more than just a change in leadership. It signifies a commitment to innovation and excellence within the fiber cement market, ensuring that Allura USA is well-positioned for continued growth and success in the coming years.