Transforming Restaurant Profitability with CheckMax
The restaurant industry is continuously evolving, and the need for maximizing profits while ensuring excellent customer service has never been more critical. In response to these challenges, the Frontline Performance Group (FPG) has recently launched
CheckMax, a groundbreaking software solution designed to enhance restaurant performance through AI insights. This product not only intends to increase the average check size but also promises to double restaurant profits.
A Revolutionary Approach to Service
Developed in collaboration with major hotel brands and prominent management companies across the USA, Caribbean, and Europe, CheckMax transforms how staff interact with customers. Traditionally, servers focus on taking orders; however, CheckMax empowers them to actively drive revenue. By implementing a service-oriented sales program combined with AI-driven coaching, staff are equipped to recommend high-margin items and provide exceptional service.
Boosting Guest Revenue
One of the standout features of CheckMax is its ability to elevate per-guest revenue by 5% to 15%, effectively doubling profits. The software teaches suggestive selling techniques and leverages automated analytics to identify trends, predict performance, and enhance team consistency. To measure sales quality effectively, FPG introduces a proprietary metric that assesses the performance of both individual staff and overall outlets, providing clear insights and benchmarks for improvement.
"For 30 years, FPG has collaborated with hotel and car rental brands to maximize revenue. We are bringing this expertise to the restaurant sector to fill a significant gap in structured sales and service training," said Geoffrey Toffetti, CEO of FPG.
CheckMax also addresses critical market conditions; with declining room rates and rising inflation leading to reduced customer spending, the solution focuses on maximizing revenue from existing guests.
Ensuring Personalized Customer Experiences
The implementation of CheckMax has shown that authentic recommendations and personalized service significantly elevate guest experiences. A confident and tailored approach, such as suggesting the perfect drink pairings, enhances hospitality standards and captures revenue that might otherwise be lost.
Paul McLoughlin, President of FPG - International, emphasized this aspect, stating, "When service staff make genuine recommendations and personalize their service, they enhance the guest experience dramatically."
User-Friendly Training and Integration
CheckMax seamlessly integrates with popular point-of-sale systems like Oracle Micros Simphony, Toast, Square, and Infrasys, with more integrations planned for the near future. Additionally, the platform combines e-learning with compact video training that features real-time tracking of goals. Staff can set revenue targets, monitor sales progress, and receive recognition via leaderboards that display vital metrics such as average revenue per guest and earning potential.
By dedicating just a few minutes daily, managers can support their staff in improving revenue, customer satisfaction, and overall performance within a single quarter.
Conclusion
CheckMax not only allows restaurants to adapt to changing economic conditions but also ensures their teams are equipped with the skills needed to boost sales effectively. FPG continues to be a reliable partner for hospitality enterprises looking to enhance profitability and guest satisfaction through cutting-edge technology and service-oriented training methods.
With CheckMax's introduction, Frontline Performance Group aims to redefine how restaurants operate, ensuring they remain competitive in today's fast-paced market.