#Japan #Tokyo #Green Packaging #Eye Shampoo #Mediproduce

Eye Shampoo Revitalization and New Campaign

In a significant move for eye care products, Mediproduce Co., Ltd., based in Ebisu, Shibuya, Tokyo, is excited to announce the revitalized release of its flagship product, Eye Shampoo, on July 21, 2026. Originally developed in collaboration with ophthalmologists in 2011, Eye Shampoo has been a staple in eye care for over a decade, achieving remarkable sales of over 1 million units. Its unique formulation ensures minimal irritation, making it a favorite for those looking to maintain eye hygiene and health.

The upcoming renewal marks a shift to an environmentally-friendly ethos, maintaining the original ingredients while introducing a fresh bottle design that embodies kindness, transparency, and future-consciousness. The new packaging transitions from traditional plastic to biomass PET, significantly reducing ecological footprints. Additionally, the outer packaging will now be a paper box, reflecting Mediproduce's commitment to sustainable practices and responsible consumerism. The logo carries a familiar motif of eyelashes, subtly incorporated into an updated, simpler design that resonates with all demographics.

To celebrate the relaunch, Mediproduce will initiate the “Self-Care (EYE) Campaign.” The first part of this campaign will feature a free sampling event at the Elua Hono-Hono beauty salon in Bunkyo, Tokyo, from July 21 to September 20, where all visitors will receive a complimentary sample of Eye Shampoo. Furthermore, from August 1 to August 8, the Eye Shampoo will be featured at the urban bathhouse Shimizuyu, where attendees can also enjoy free samples during their visits.

Focus on Eye Health: An Interview with Dr. Sachiko Inoue

As part of the campaign, Dr. Sachiko Inoue, the director of Hanegeki No Mori Eye Clinic, discusses the importance of eye care, especially during the summer months when common eye-related issues tend to arise. According to Dr. Inoue, several factors can contribute to discomfort and health risks for the eyes, including:

1. Increased Sweat and Oil: The summer heat leads to increased sweat and oil slick, which can accumulate around the eyes and cause irritation. This can facilitate bacterial growth, leading to infections such as conjunctivitis if the area is not properly cleansed.
2. UV Damage from Strong Sunlight: UV rays can cause damage not only to the eyelashes but also to the cornea and eyelids, potentially leading to serious conditions like cataracts. Proper hygiene and cleansing are vital to ensure tears can effectively protect the eyes.
3. Dry Eye Syndrome: The extensive use of air conditioning, alongside increased screen time, can result in a dry eye environment. Maintaining eyelid hygiene and creating a conducive environment for tear production is essential.

Special Features of the New Eye Shampoo Packaging

• - Tear-shaped Design: Reflecting the formulation’s close characteristics to tears, the new design aims to evoke a feeling of care and comfort for users.
• - Unisex Accessibility: The updated design ensures that it is user-friendly for all family members, regardless of age or gender.
• - Biomass PET Utilization: The new eco-conscious bottle is made from biomass PET to minimize environmental impact.
• - Compact 100ml Size: Easy to carry, the new size is perfect for both daily use and travel.
• - Sustainable Outer Packaging: Transitioning from plastic to FSC® certified paper, the new box aligns with efforts to promote responsible forestry and sustainability.

Conclusion

With its renewed commitment to eye health and sustainable practices, Eye Shampoo’s new launch is not only a product refresh but also an initiative to encourage eye care and well-being practices among consumers. The integration of a thoughtful design, environmental consciousness, and health awareness campaigns truly positions Eye Shampoo as a leader in the eye care market.

For more information, visit Elua Hono-Hono and Shimizuyu.