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It's Protein Time with TruMoo's New Flavor!

Summer is here, and so is a new adventure waiting in the dairy aisles! TruMoo, a beloved brand owned by the Dairy Farmers of America, is making waves with its latest product launch: the Fantastic Berry lowfat milk. This unique flavor is not just a delicious treat; it’s inspired by the upcoming Marvel Studios film, 'The Fantastic Four: First Steps', which hits theaters on July 25. The launch, set for July 1, aims to bring some superhero excitement into your summer routine.

A Burst of Flavor and Nutrition

TruMoo's Fantastic Berry milk promises to deliver a bold berry flavor that kids will love, all while packing a nutritious punch. Each serving contains 8 grams of protein, making it an excellent choice for families looking to fuel their children’s daily activities. With its low-fat profile and added vitamins, it becomes a perfect companion for kids as they enjoy their summer adventures, be it playdates at the park or family outings!

Collectible Superhero Glasses

But that’s not all—TruMoo is launching a limited-edition collectible glass series! These special drinking glasses utilize innovative color-changing technology, revealing iconic superhero imagery each time you pour in cold milk. Starting July 18, milk lovers can collect these glasses by simply uploading their purchase receipt at MarvelMilk.com. Each week, a new design will be unveiled, featuring a different character from the film:

• - July 18: Human Torch - Watch as Johnny Storm ignites in front of your eyes!
• - July 25: Invisible Woman - Sue Storm will appear out of thin air!
• - August 1: The Thing - Experience Ben Grimm’s rocky form clobbering into view!
• - August 8: Mister Fantastic - Be amazed as Reed Richards stretches your imagination!

Rachel Kyllo, the Chief Marketing Officer of Dairy Brands at DFA, highlights the excitement of these glasses: "When we say 'Power Up Your Pour,' we mean it. These glasses literally come to life with every pour, creating wow-factor moments that turn ordinary milk into extraordinary memories."

Availability in Stores

TruMoo’s Fantastic Berry milk will be available in half-gallons and is set to hit stores, including local grocery shops, Target, and Walmart, with supplies lasting until September 2025. Consumers will also find special edition packagings of regional brand white milk that go hand in hand with the film’s release.

Fans of all ages will enjoy soaking up the sun with a glass of this fantastical milk while celebrating their favorite superheroes. It's a creative way to make nourishment fun! Plus, parents can feel good knowing they’re giving kids a product enriched with essential nutrients they need for growth and play.

For more information about the product and how to participate in the collectible glass promotion, visit MarvelMilk.com. Let your summer be standard and heroic at the same time with TruMoo.

About TruMoo

TruMoo is dedicated to making childhood more enjoyable with their delicious flavored milk options such as chocolate, strawberry, and various limited editions. Their focus extends beyond taste, providing essential nutrients to support children’s growth, making it an ideal choice for busy families. TruMoo is a product of the Dairy Farmers of America, supporting over 10,000 family dairy farmers across the nation.

Don’t miss out on the latest summer flavor sensation—raise a glass of Fantastic Berry and get ready for a super summer with TruMoo!