Optimizing Ad Allocations
2025-07-15 03:26:06

Switch Media Launches New Tool to Optimize Advertising Allocations

Introducing Switch Media's 'Media Planner'



Switch Media, a leader in advertising data analysis SaaS from Minato City, Tokyo, has recently launched a new tool named 'Media Planner'. This tool, an extension of their existing 'Cross-Media Insights' platform, assists advertisers in effectively allocating their budgets between television and digital media based on historical campaign performance data.

Enhanced Advertising Strategy



The 'Media Planner' leverages past performance data from digital advertising campaigns owned by the advertiser. Unlike traditional media budget allocation simulators that rely on average industry data, 'Media Planner' offers tailored simulations that reflect individual company characteristics and product nuances. Advertisers can use their own historical data to forecast the best budget distribution between TV commercials and various digital media platforms.

Key Features of 'Media Planner'



1. Utilization of Unique Historical Data: The tool allows advertisers to capitalize on their specific past performance data for more accurate reach simulations tailored to their business and campaign history.

2. Instant Simulation of Various Conditions: Advertisers can modify total budget allocations as well as specific media budgets (including platforms like TV, YouTube, Facebook, Instagram, TikTok, and more) without leaving the performance report interface. For instance, when an advertiser increases the budget for a particular media while maintaining the total budget, the system automatically adjusts the allocations for other media, facilitating intuitive and complex settings.

3. Parallel Comparison of Predictions and Actual Results: Users can simultaneously compare predicted outcomes of new plans against historical performance metrics. This feature helps clarify which media budget adjustments will lead to improved outcomes, enabling advertisers to make swift, data-informed decisions to optimize their campaigns.

Future Development Plans



Switch Media plans ongoing updates to enhance the 'Cross-Media Insights' features. They will focus on strengthening partnerships to expand the dataset of digital ad campaign performance, improving the accuracy of reach simulations related to budget allocations. In the long run, the team plans to develop features that analyze and visualize the correlation between predicted reach and core performance indicators such as revenue and customer visits. This will ultimately empower advertisers to gauge the impact of their ad investments on their business results.

About Switch Media



Switch Media operates two prominent SaaS products: 'TVAL', which accurately analyzes TV ad sales effectiveness through a combination of TV viewing panel data and Integ's sales data, and 'Cross-Media Insights', which manages TV and digital advertising data under unified metrics. This helps in budget allocation based on past comparisons and cross-brand analysis.

For more information on Switch Media, visit:


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Topics Business Technology)

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