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The Awaodori Festival: A Celebration of Culture

The anticipation for the upcoming event titled "2026 THE AWAODORI - Prologue - Tokushima's Fierce Spirit in Shibuya" is palpable, as local and international fans prepare to experience this spectacular festival on May 30, 2026, at the Shibuya Stream Hall. Organized by Japan Digital Distribution Co., along with Tokushima Cable Television Co. and the Awaodori Future Committee, this event aims to promote regional revitalization through the cherished Awaodori dance, showcasing its rich cultural heritage in Tokyo.

A Unique Cultural Experience

In a bid to introduce Awaodori to a broader audience, the event will feature the renowned Tokushima City Awaodori Promotion Association as the main act, alongside two other notable Awaodori troupes: the Koenji Awaodori Association and the Minamikoshigaya Awaodori Group. Attendees will witness an array of meticulously crafted performances, illustrating the intricate beauty of this traditional art form. This festival represents a one-of-a-kind opportunity to enjoy the various styles of Awaodori right in the heart of Shibuya.

Adding to the event's appeal, Canva Japan has joined as the official design partner, bringing vibrant creative elements to the festival. Their design templates will be used throughout the event, enhancing the visual experience for attendees.

Schedule of Events

The festival will feature a packed itinerary:

6th Floor Hall (Paid Entry)

• - Performance by the Tokushima City Awaodori Promotion Association

- 1st Performance: 14:00 (Doors open at 13:30)
- 2nd Performance: 16:00 (Doors open at 15:30)
- 3rd Performance: 18:00 (Doors open at 17:30)

4th Floor Free Area

• - Demonstrations by Koenji and Minamikoshigaya Awaodori Groups
• - Canva Experience Booth
• - Local Product Fair Focused on Tokushima
• - Photo Opportunities

- 12:30: Doors Open
- 13:00: Koenji Awaodori Group Performance
- 15:00: Minamikoshigaya Awaodori Group Performance
- 17:00: Koenji Awaodori Group Performance

Inaribashi Square (Free Entry)

• - Sessions by Koenji and Minamikoshigaya Awaodori groups with free giveaways, including Akiyuki Ice Cream’s famous "Gari-Gari-kun"

- 11:00: Doors Open
- 11:00: Koenji Awaodori Group Performance
- 12:00: Minamikoshigaya Awaodori Group Performance
- 14:00: Minamikoshigaya Awaodori Group Repeat Performance
- 16:00: Koenji Awaodori Group Repeat Performance
- 18:00: Closing Performance by Koenji Awaodori Group

Attendees can expect a dynamic array of interactive booths featuring local cuisine, design tool experiences, and a variety of exciting food trucks. Whether you indulge in a summer treat from Gari-Gari-kun or sample local specialties, there's something for everyone at this remarkable festival.

Sponsorship and Special Offers

Thanks to sponsors like Canva, Akagi Dairy Industry, and Il Rosa, attendees can enjoy numerous perks, including free Gari-Gari-kun ice cream and exclusive product giveaways for ticket holders. All these special features are designed to enrich the visitor experience and promote the vibrant culture of Tokushima.

Participation Rewards

Visitors engaging with Canva's app or sharing their event experiences on social media with designated hashtags can receive a limited edition Awaodori badge, further incentivizing active participation in the festival.

A Multitude of Experiences

This event not only aims to promote the artistic essence of Awaodori but also encapsulates the spirit of community through collaborative efforts among local creators, businesses, and the public. The festival promises to be a thrilling occasion, inviting everyone to come together and celebrate the exquisite dance form that is Awaodori.

Join us on May 30th at Shibuya Stream Hall and immerse yourself in the vibrant culture of Tokushima. Don’t miss your chance to be part of this cultural milestone as we vastly expand the reach of Awaodori while fostering a newfound appreciation for Tokushima's heritage in the bustling heart of Tokyo.