#United States #Pittsburgh #Partner Relationship Management #Mindmatrix #Channel Force

Mindmatrix and Channel Force: A Strategic Partnership to Drive Revenue

In a significant move within the realm of Partner Relationship Management (PRM), Mindmatrix, a leader in channel marketing automation solutions, has announced its strategic partnership with Channel Force. This collaboration marks a pivotal shift in how businesses can harness the potential of their partner ecosystems. The goal? To redefine traditional PRMs from mere cost centers into Partner Revenue Operating Systems that actively contribute to a company's profit margin.

Historically, PRMs have been instrumental in managing partnerships. They typically focus on activities like tracking partner engagement, hosting necessary content, and providing essential training. However, they often miss the mark in delivering measurable sales impact. Mindmatrix aims to bridge this gap by integrating its advanced PRM technology with Channel Force's Structured Performance Partnering™ methodology. This fusion ensures that partner engagement results in predictable and attributable revenue streams, which can lead to more effective business outcomes.

Transformational Vision

Vaughn Mordecai, the Chief Revenue Officer (CRO) of Mindmatrix, spoke about the transformative nature of this collaboration, stating, "Our collaboration with Channel Force represents a fundamental shift in how organizations think about partner management and channel sales. Together, we're moving beyond enablement and into performance—helping companies turn their partner programs into scalable, revenue-driving engines."

This partnership introduces a crucial focus on engaging "active sellers"—partner sales representatives who will execute joint sales strategies, directly influencing pipeline growth. With the aid of Channel Force’s MP3 Model, which stands for Methodology, Planning, Performance, and Performance Intelligence, Mindmatrix clients can expect enhanced visibility into their partners' performance, real-time execution capabilities, and the ability to plan and assess revenue generation at a granular level.

Craig Booth, the founder of Channel Force, emphasized the importance of predictability in partner performance: "Channel Force was built on the idea that partner performance should be predictable and scalable. Mindmatrix shares that vision. Together, we're equipping channel leaders with the tools, data, and processes to turn potential into performance."

Goals of the Partnership

Through this innovative partnership, businesses can expect substantial benefits, including:

• - Doubling partner-sourced revenues while slashing program costs by half.
• - Transitioning from passive partner enablement to proactive seller execution.
• - Gaining comprehensive visibility into partner pipeline activities and performance metrics.
• - Reducing the time-to-revenue by an impressive 60%.

The amalgamation of Mindmatrix's technology with Channel Force's structured performance framework creates a cohesive system that facilitates planning, execution, and measurement of partner-driven sales. The ultimate aim is to ensure that partner programs and channel sales function with the same accountability and efficiency as direct sales operations.

About Channel Force

Channel Force is recognized for accelerating partner-sourced revenue growth through a structured approach. Their Active Seller methodology, combined with a RevOps platform, turns the revenue generated by partners into a systematic process that emphasizes planning, production, and performance management. Their AI-supported Structured Performance Model boosts operational efficiency and reduces costs, creating smoother workflow dynamics across both direct and indirect sales channels.

About Mindmatrix

Mindmatrix’s Bridge 5.0 platform transcends traditional PRM and Channel Marketing Automation (TCMA) offerings. It is described as a Partner Ecosystem Orchestration Platform that leverages 25 years of expertise in direct and channel sales, partner marketing, alliance management, and channel operations. This SaaS platform facilitates seamless collaboration between internal teams, external partners, influencers, and relevant stakeholders throughout the sales cycle—from lead generation to deal closure. Mindmatrix distinguishes itself through its flexibility, customization, and comprehensive capabilities, setting new industry standards.

In a rapidly evolving market, partnerships like that of Mindmatrix and Channel Force underscore the need for a fresh approach to partner management that not only engages but also drives significant and measurable business results. As such, this collaboration holds great promise for companies looking to enhance their sales methodologies and unlock the full potential of their partner ecosystems.