WILsquare Capital's OuterBox Strengthens Its Portfolio with ADM Acquisition

Strategic Expansion: OuterBox Acquires Accelerated Digital Media

In a significant move for the private equity sector, WILsquare Capital, a St. Louis-based investment firm, has enhanced its portfolio through the acquisition of Accelerated Digital Media, LLC (ADM) by its subsidiary OuterBox, LLC. This acquisition, announced on October 22, 2025, promises to deepen OuterBox’s expertise in the healthcare and eCommerce fields, enabling it to better meet the regulatory and complex needs of its clients.

The Acquisition's Significance

The acquisition of ADM is a strategic maneuver that not only broadens OuterBox’s service offerings but also positions the agency as a leader in the rapidly evolving landscape of digital marketing. The terms of the transaction were not made public, but the implications for both companies indicate a robust synergy. Jeff Allen, CEO of OuterBox, highlighted that this partnership aligns with their mission to drive growth for every client by integrating ADM's expertise.

Enhancing Healthcare Marketing

ADM specializes in performance-driven digital marketing, particularly in the healthcare space. This newly forged alliance allows OuterBox to tap into ADM's domain knowledge, which is particularly critical in navigating the complexities of healthcare marketing, including compliance and regulatory requirements. Tellef Lundevall, the founder of ADM, who joins OuterBox's executive ranks as Executive Vice President and Managing Director of Healthcare, expressed optimism about the combined strength of their teams. He stated, “We've built our reputation on providing strategic insights based on a deep understanding of our clients' data. By teaming up with OuterBox's technical capabilities, we can deliver even greater impact for our clients.”

A History of Strategic Growth

This acquisition marks a key step in OuterBox’s growth journey. It is WILsquare Capital's fourth strategic acquisition aimed at enhancing their digital marketing platform, specifically following their previous acquisitions of OuterBox (2022), Trinity Insight (2023), and TopSpot (2024). WILsquare Capital’s Managing Director, Andrew Scharf, emphasized the importance of this acquisition by noting the opportunities it creates for stakeholders across the board.

About OuterBox

Founded in 2004 and based in Copley, Ohio, OuterBox is a full-funnel performance marketing agency servicing over 1,000 clients across the United States. Offering services ranging from search engine optimization (SEO), paid media, email marketing, to advanced analytics, OuterBox is poised for significant scale and impact, as proven by the recent honor of being named Best Large Integrated Search Agency at the 2025 US Search Awards.

About WILsquare Capital

WILsquare Capital is dedicated to investing in and growing lower-middle market businesses throughout the Midwest and Southern United States, focusing particularly on niche sectors such as business services and technology. With a clear commitment to its portfolio companies, WILsquare Capital continues to fuel organic and strategic growth in a competitive landscape.

Overall, this strategic acquisition is expected to unlock unprecedented opportunities for both OuterBox and ADM, as they work together to navigate the complexities of the digital marketing landscape in healthcare and beyond. The collaboration promises to deliver enhanced outcomes for clients and solidify OuterBox's standing in the industry, which is critically important in today's market environment.

In conclusion, as OuterBox and ADM embark on this journey together, stakeholders can anticipate a transformative era of digital marketing infused with specialized insights, strategic growth, and impressive outcomes.