#Japan #Branding #Fukuoka #Imajina #DXPO Fukuoka

Internal Branding Insights at DXPO Fukuoka 2025

On October 30, 2025, Imajina Inc., led by CEO Yoshiki Sekino, took center stage at the third day of DXPO Fukuoka 2025, held at Marine Messe Fukuoka. This event focused on sales and marketing digital transformation, bringing together professionals from various companies involved in these fields.

Event Overview

The seminars conducted by Sekino were crafted to highlight the critical role of employee behavior in shaping corporate identity. The sessions were scheduled from 12:10 PM to 1:30 PM, engaging a diverse audience, particularly target leaders in sales and marketing.

The central theme of the seminars was: “How Employee Attitudes Shape Corporate Image! The Essentials of Successful Internal Branding through Employee Education.” The discourse emphasized that merely posting corporate philosophies is insufficient; these ideas must be embodied by each employee to have real meaning. In today's world, where employee actions are often the public face of a company, it’s fundamental to cultivate a work culture that aligns with the company's core identity while bridging gaps in internal perceptions.

Highlights from the Seminar

Sekino articulated the overall approach towards employee education that fosters understanding and representation of the company’s values. He asserted that the actions and attitudes of employees serve as the first impression for customers, making it vital for the internal brand perception to be consistent and palpable.

Feedback from attendees was overwhelmingly positive. Many expressed astonishment at the connection between branding and employee development. Comments such as, “It was a real eye-opener to think that employee training can fundamentally shape a brand, not just advertising or web presence,” resonated throughout the crowd. Moreover, there was a noticeable increase in attendees from various sectors, especially followed by a steady attendance from those engaged in the back-office DXPO event prior to this. This trend showcased a commitment to learning and adaptability amidst changing business dynamics.

CEO Sekino’s Insights

In his remarks, Sekino noted, “The discussions during the sales and marketing DXPO have become more focused from a management perspective. Tomorrow, I'll address the theme of creating a cohesive selling structure within the entire organization on the final day.” His forward-thinking approach provides a glimpse into how the company aims to prepare businesses for the evolving market challenges.

Company Overview

Founded in June 2006 and headquartered in Chiyoda, Tokyo, Imajina Inc. has grown its reputation in corporate branding, consulting, and employee training. The company believes in the intrinsic link between employee engagement and corporate identity as pivotal to marketing strategies.

As businesses continue to navigate the complexities of brand perception in a digital age, Imajina Inc. is poised to lead the conversation on internal branding strategies effectively. Their official website, Imajina Inc., contains further insights into their methodologies and offerings for companies looking to enhance their corporate image through staff development.