#USA #New York #Food Truck #Newman's Own #Paul's Pit Crew

Newman's Own Food Truck Tour: A Delicious Way to Give Back

Newman's Own, a renowned food and beverage company committed to giving 100% of its profits to charity, is turning Tax Day into a day of generosity with the launch of its 'Pay What You Want' food truck tour. Kicking off on April 15, the food truck will be parked at a prime location near Bryant Park in New York City, ready to offer a mouth-watering menu of pizzas, salads, cookies, coffees, and even treats for dogs—all while benefiting children facing adversity.

What to Expect from the Tour

The food truck will allow customers to decide how much to pay for each item, with all proceeds directed to the Newman's Own Foundation. This initiative comes at a crucial time, as recent statistics show that 1 in 5 children in the U.S. live in food-insecure households. The company's goal is to raise $500,000 during the tour, prompting consumers to consider the value of a slice of pizza or a salad—knowing their contributions help support children in need.

The food truck will journey through key cities along the eastern seaboard and southern U.S. regions, from major urban areas like Philadelphia and Washington D.C. to Charlotte and Atlanta. Each stop will feature rotating menu items, enhancing the appeal for local communities and encouraging participation.

Behind the Scenes with 'Paul's Pit Crew'

To further engage customers and tap into the spirit of community, Newman's Own is also launching a nationwide casting call for 'Paul's Pit Crew', named in honor of co-founder Paul Newman and his legacy in the world of racing. Selected brand ambassadors will join the food truck on its tour, sharing their experiences and the impact of the initiative via social media. Applications will soon be available on Newman's Own website, with selected ambassadors announced in May.

Rob Master, CMO of Newman's Own, expressed excitement about the revamped tour, stating, "We're thrilled to bring back the Pay What You Want Food Truck in an even bigger and better capacity. With a broader reach and more community engagements, we aim to benefit more children than ever before."

A Proven Model of Generosity

Last year's pilot version of the tour demonstrated the public's kindness, as customers often paid more than retail prices. This trend supports the idea that when consumers understand their purchases contribute to a larger purpose, they are motivated to give generously. The success of the initial trial, which made over 20 stops, paves the way for this expanded initiative.

The Legacy of Paul Newman

Founded on the principles of philanthropy, Newman's Own has a long-standing mission of giving back, with over $600 million donated since its inception in 1982. This model conveys the company's commitment to fostering positive changes and supporting initiatives that lift the vulnerable, including promoting nutritious food in schools and empowering local communities through food justice.

Alex Amouyel, President and CEO of Newman's Own Foundation, commented on the initiative, saying, "We are proud to see the Pay What You Want Food Truck continuing Paul Newman's legacy of radical giving. No matter if someone decides to pay $1 or $100 for a meal, they are contributing to a cause that transforms children's lives."

Join the Movement

To be part of this exciting initiative or to learn more about the Pay What You Want Food Truck tour, visit the Newman's Own website or follow them on social media platforms. This campaign is not only about delicious food—it's about making a difference, one meal at a time. By participating, you can enjoy great food while knowing the proceeds support those in need, ensuring that every dollar contributes to nourishing and empowering children who face challenges.

Get ready to embrace the flavor and the cause this Tax Day, and let's work together to make a significant difference in the lives of children around us.