#None #PROS Holdings #Thoma Bravo #Conga

Thoma Bravo's Vision for PROS Holdings' Growth

On October 1, 2025, Thoma Bravo, a prominent investment firm focused on software, shared ambitious post-acquisition plans for PROS Holdings, Inc., a leader in AI-driven pricing solutions. Following its planned acquisition of PROS, announced on September 22, 2025, Thoma Bravo is set to position PROS' travel segment as a standalone investment while consolidating its B2B operations with Conga, known for its innovations in revenue lifecycle management.

Transforming the Travel Business

A.J. Rohde, Senior Partner at Thoma Bravo, expressed enthusiasm about investing in PROS and acknowledged the vast potential for growth in the travel sector, especially amidst intense competition. In an industry where streamlining pricing is critical, PROS is poised to leverage its stronghold in the travel and airline sectors, aiming to enhance revenue and customer experiences through advanced software solutions. This strategic direction focuses on refining pricing models and sales approaches, thereby maximizing profitability for travel businesses globally.

Combining Forces with Conga

In a move highlighting operational synergy, PROS' B2B segment will merge with Conga's offerings. Jeff Cotten, CEO of PROS, stated that this combination would enable a more comprehensive service to customers, integrating advanced pricing optimization technology with contract management solutions. This merger aims to provide a robust portfolio that enhances customer value across commercial operations, facilitating smoother processes from proposal to contract signing.

Holden Spaht, Managing Partner at Thoma Bravo, noted the increasing demand for companies to adapt their pricing strategies dynamically, especially as businesses grapple with complex product bundles. By marrying PROS' pricing capabilities with Conga's lifecycle management systems, he suggested that the merger aims to meet the rising expectations of enterprises looking for integrated solutions in a rapidly evolving marketplace.

Financial Details of the Acquisition

As part of the acquisition agreement, PROS shareholders will receive $23.25 per share in cash, a significant premium over the company's closing share price prior to the announcement. This move underscores Thoma Bravo's commitment to enhancing shareholder value and ensuring a swift transaction process. The acquisition is projected to close in the fourth quarter of 2025, a timeline that reflects Thoma Bravo's strategic planning.

Future Prospects for PROS

With support from Thoma Bravo, PROS anticipates an era of accelerated growth, marked by innovation and enhanced operational agility. Surain Adyanthaya, President of Global Industries at PROS, revealed that the backing from Thoma Bravo is expected to empower the travel business to further invest in cutting-edge solutions. Ajay Damani, PROS' Executive Vice President of Engineering, added that the collaboration signals an opportunity for PROS to enhance its operational efficiencies and continue to build trust among its customer base in the AI-driven sector.

Conclusion

This strategic acquisition by Thoma Bravo is not just an investment; it signifies a transformative phase for PROS Holdings. By focusing on isolated growth strategies for both the travel and B2B segments, Thoma Bravo aims to solidify PROS' standing as a leader in AI-powered pricing. The combination of these initiatives will likely set a precedent for how businesses in these sectors adapt to emerging technologies and operational demands in the years to come.