GA Group Announces New Leadership to Strengthen Advisory and Valuation Services Division

In a significant organizational shift, Great American Holdings, LLC, commonly known as GA Group, has named Bill Soncini and Marc Musitano as Co-Presidents of its Advisory and Valuation Services section. This decision, announced on October 20, 2026, is aimed at reinforcing the company's growth trajectory and operational efficiency.

A Historical Context

GA Group has carved out a niche in financial advisory, valuation, asset disposition, investment banking, and lending services, primarily operating under the auspices of Oaktree Capital Management, L.P. Over the last several decades, the firm has built a reputation for providing customized solutions that meet the varied demands of its clientele. The appointments of Soncini and Musitano signal a commitment to continuity as well as transformation within the organization.

Leadership Profiles

Bill Soncini

Bill brings a wealth of experience to his new role as Co-President and Chief Revenue Officer. Having previously served as the National Sales Manager, he has been instrumental in guiding GA Group through various transitional phases. In this new capacity, Bill aims to enhance the firm's sales strategy and revenue growth. He plans to zoom in on strengthening existing client relationships and foraying into new markets while optimizing cross-selling opportunities across the company's expansive service offerings.

"I'm excited to build upon the strong foundation that GA Group already has. The team is fantastic, and there are ample opportunities ahead of us to further our mission of providing unparalleled service to our clients," said Soncini regarding his new responsibility.

Marc Musitano

Marc, now Co-President and Chief Operating Officer, has also been a longstanding member of the GA Group team. In his new role, he will oversee operations and profitability for the Advisory and Valuation segment. His focus will be on operational efficiency, margin improvement, and technology implementation to streamline processes. Like his counterpart, Marc recognizes the potential for growth in GA Group and is dedicated to cultivating a work environment that enriches the careers of its employees.

"We aim to maintain a sharp focus on disciplined execution and operational excellence, ensuring that we invest in capabilities that allow us to deliver even more value to our clients," remarked Musitano.

The Road Ahead

Together, Soncini and Musitano will lead the Advisory and Valuation Services sector with a focus on delivering cohesive and effective solutions for clients. Their combined leadership experience and institutional knowledge position them well to navigate the challenges and opportunities that lie ahead for GA Group.

By combining their strengths, they aspire to build a larger and more scalable organization, setting a trajectory for both the company and its clientele that will yield long-term value. The changes represent not just a shift in leadership but also a reinforcement of GA Group’s commitment to excellence in advisory and valuation services, enhancing their ability to meet client needs in an ever-evolving economic landscape.

Conclusion

The appointment of Bill Soncini and Marc Musitano heralds a new chapter for GA Group. As they steer the company through its next phase of growth, stakeholders can remain optimistic about the organization's direction under this leadership duo. Their integrated approach aims to enhance client experiences while driving operational success, setting the stage for continuous improvement and innovation in the advisory and valuation services arena.