#Japan #Tokyo #Pickleball #Pickleball One

The Growing Popularity of Pickleball in Japan

As the sport of pickleball grips the world, Japan is not left behind. According to a recent report from Pickleball One, the only comprehensive media source dedicated to this sport in the country, the estimated number of pickleball players in Japan has reached approximately 45,000, marking a staggering fivefold increase in just a year.

What is Pickleball?

Originating in Seattle, USA in 1965, pickleball is a racquet sport that combines elements of tennis, badminton, and ping-pong. With more than 10 million participants in the United States and the establishment of professional leagues, this sport has rapidly expanded and captured the imagination of many. In Japan, pickleball is emerging as one of the fastest-growing sports, captivating an ever-increasing audience.

For the first time in Japan, clear data on the competition population and market size associated with pickleball have been presented. This study, based on user data from Pickleball One, aims to visualize market growth and the accelerating popularity of the sport across the nation.

Rapid Growth in Participation

The findings suggest that by March 2025, the number of players in Japan will hit approximately 45,000, showcasing a remarkable growth rate of nearly 390% from the previous year. With the monthly active users (MAU) on Pickleball One jumping from 6,159 in March 2024 to 30,219 by March 2025, this rapid increase is attributed primarily to the rise in accessibility and interest during major holiday seasons, such as Golden Week and the summer break.

Research Methodology

To arrive at these figures, Pickleball One utilized its monthly active user data, incorporating estimates for media reach and player ratio assumptions. This unique estimation method revealed significant insights into how swiftly the sport is gaining traction in Japan.

The astounding growth reflects a shift in public perception—pickleball is changing from a niche interest to a commonplace sport with many local players.

Enthusiasm Spreads Nationwide

The regional analysis from Pickleball One shows an outstanding concentration of interest in the Kanto area, home to 66.54% of the total MAU. The number of experiences and tournaments is notably increasing in this region, with many companies integrating pickleball into their employee engagement programs.

Meanwhile, the Kinki and Tokai regions are witnessing the emergence of a 'second wave' of interest, characterized by corporate-sponsored events and local tournaments. Interest is steadily growing even in core regional cities like Hokkaido, Fukuoka, Shizuoka, and Tochigi, further solidifying pickleball's status as a beloved sport.

Conclusion

With a vision of integrating pickleball into everyday life, Pickleball One aims to connect individuals through this exciting sport, promoting a rich and fulfilling lifestyle. The organization not only hosts events and offers expert media coverage—providing news, tactical insights, and event details—but it also operates an online shop that offers equipment tailored to players' individual styles and skills.

Through continuous efforts across events, media, and retail, Pickleball One is committed to establishing a new sports culture in Japan. They envision a future where pickleball is a familiar and accessible sport for everyone, fostering community and engagement across the country.