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CREATORS MATCH AWARD 2025: Celebrating Creative Excellence

The much-anticipated winners of the CREATORS MATCH AWARD 2025 have been officially declared, following a rigorous selection process from an impressive pool of 526 submissions. This competition, organized by Creators Match Co., Ltd., aims to foster a vibrant community where creators can shine and contribute to the advertising industry.

Founded in 2007, Creators Match has been driving innovation through services focused on education, production, and development across three domains in the creative field. The organization's mission centers on creating a society where creators can thrive, and the CREATORS MATCH AWARD is a testament to this vision.

The Contest Details

The CREATORS MATCH AWARD focused on web advertising and accepted entries in three specific categories: display advertising, carousel advertising, and web video advertising. Each submission was evaluated based on its ability to address challenges posed by sponsoring companies, combining both creativity and advertising effectiveness.

The final jury consisted of prominent figures in the advertising and design industry, including Hiromasa Kato, known for his insightful publications like The Fundamentals of Click-Worthy Banner Design, and Tamaken, an Amazon best-selling author of Photoshop & Illustrator & Firefly Guide to AI Design Production. They were joined by Naoto Yuasa, a senior executive at Hakuhodo DY ONE, adding significant credibility to the judging process.

The Award Ceremony

The awards ceremony took place on December 12, 2025, at the Shibuya Stream Hall, located in Tokyo's vibrant Shibuya district. It was a night of celebration and recognition for those who excelled in their respective categories. The selections underwent a meticulous multi-stage judging process that highlighted the creativity and innovation of the contestants.

The prestigious GRAND PRIX award was granted to Ryunosuke Hayashi for his web video advertisement titled “Your Challenge, with freee. 'Surfing Edition'.” Hayashi reflected on the creative process, saying, “I aimed to merge perspectives from both the clients and consumers looking to establish their companies. I hope to continue becoming more innovative in my creative journey.”

Jury Insights

The judges expressed their thoughts on the winning pieces:

• - Hiromasa Kato remarked on the catchy structure of Hayashi's work, emphasizing that it made the service's features instantly recognizable, attributing its anticipated high advertising effectiveness to the well-crafted background music and narration.
• - Tamaken praised the compelling ideas and structure, stating that many viewers could easily relate to the narrative, which cleverly conveyed its message with humor in just 15 seconds.
• - Naoto Yuasa noted the work's memorable nature, stating that the complete integration of composition, direction, and editing was exceptional. He added that it effectively shifted attitudes by showcasing the product's benefits in a manner that resonated with consumers, deeming it worthy of the highest award.

Award Categories and Outliers

In addition to the GRAND PRIX, the event also recognized several other outstanding entries with awards distributed as follows:

• - GOLD Awards (3 winners):

- Shingo Hashizume (Display Advertising)
- Ai Kobayashi (Carousel Advertising)
- Sayaka Shimada (WEB Video Advertising)

• - SILVER Awards (3 winners):

- Miu Tanaka (Display Advertising)
- Akiko Hata (Carousel Advertising)
- Mai Kusunose (WEB Video Advertising)

• - thinc Test Awards (6 winners) were also presented, where general consumers acted as judges.
• - Corporate Awards (6 winners) were chosen by the sponsoring companies, further diversifying the recognition landscape.

Individuals interested in viewing all the winning entries and judges' comments can visit the special page dedicated to the award winners.

About Creators Match Co., Ltd.

With a capital of 100 million yen as of July 1, 2021, and a diverse portfolio that includes creative production, creator education, and cloud services, Creators Match continues to push the boundaries of creativity. The company, with its headquarters located in Shinbashi, Tokyo, is dedicated to nurturing talent in the advertising sector.

For more information about the CREATORS MATCH AWARD and its winners, please find details on their website here. For any inquiries, please contact the award operation office via email at [email protected] or call 03-5308-1145 between 10 AM and 7 PM.