#USA #Campbell #Centric PLM #Tommy John #SKU growth

Tommy John's Transformation Through Centric PLM

In the ever-evolving world of fashion and personal apparel, brands are continually seeking innovative methods to enhance efficiency and product offerings. Tommy John, the renowned innerwear and loungewear brand, has showcased remarkable success through its collaboration with Centric Software, reporting a staggering 200% growth in SKU (Stock Keeping Unit) volume since the implementation of Centric PLM (Product Lifecycle Management) in 2017. This achievement has significantly reshaped their operational capabilities and product development processes.

A Strong Start with Innovative Solutions

Founded in 2008, Tommy John set out to redefine comfort in men’s and women’s undergarments, utilizing advanced fabrics and tailored fits. The brand quickly gained popularity for its high-quality offerings and exceptional comfort. As the brand expanded into eCommerce and various wholesale channels, the challenge arose of managing an increasingly diverse and extensive product array. To navigate this complexity, Tommy John required a robust system designed for agile product lifecycle management.

Enter Centric PLM, which has become the cornerstone of Tommy John's operational success. Stephanie Schultz, Tommy John's Business Analysis Manager, highlights how the software revolutionized their processes: "Centric PLM has become the foundation of how we work. Whether we're updating product hierarchies or launching new capsule collections, everything starts in Centric PLM."

Dramatic Increases in Efficiency

Since incorporating Centric PLM into their workflow, Tommy John has experienced a significant escalation in SKU management. They have amplified their SKU count to over 3,500 annually, demonstrating tremendous scalability. Prior to using the PLM system, it could take upwards of 30 minutes to update just five Bills of Materials (BOMs). Now, that same task takes a mere 30 seconds. This dramatic reduction in time and resource allocation showcases the profound impact that Centric PLM has had on their operational efficiency.

Furthermore, the system has facilitated the establishment of more flexible product hierarchies and allowed factory partners to access technical packs directly. This heightened accessibility promotes timely updates to BOMs, packaging templates, and streamlined line planning, leading to enhanced decision-making across various teams.

The rapid updates and better collaboration through Centric PLM have minimized manual work, allowing Tommy John to scale its operations with remarkable speed and precision. Fabrice Canonge, President at Centric Software, expressed pride in this partnership: “We are proud Centric PLM empowers Tommy John's teams with the flexibility and efficiency needed to accelerate new product launches and category expansion.”

The Future is Bright for Tommy John

The integration of Centric PLM into Tommy John's operations exemplifies how technology can drive rapid growth and efficiency within the retail sector. As the brand continues to innovate and expand its offerings, its reliance on smart, cutting-edge solutions like Centric PLM positions it favorably for ongoing success in a competitive marketplace.

In conclusion, Tommy John's journey illustrates the critical role of PLM systems in modern retail. By enhancing operational efficiency, supporting product innovation, and fostering collaboration, brands can not only keep pace with industry trends but also set new standards for success. Tommy John’s impressive 200% SKU growth stands as a testament to the transformative power of effective product lifecycle management, ushering in a new era of rapid expansion and customer satisfaction.

For more information about Tommy John and their innovative approach to innerwear and loungewear, visit Tommy John's website.