Mamba Brand CEO Calls for Urgent National Standards in Hemp Industry
In a strong statement calling for immediate action, Dino Awadisian, the CEO of The Mamba Brand, has highlighted the pressing need for national standards in the U.S. hemp industry as uncertainty looms over its future. According to Awadisian, while sales in the hemp market are rising, consumer trust is dwindling at an alarming rate. He emphasizes that this situation cannot persist if the industry aims for sustainable growth.
Awadisian points out a critical paradox: the legal landscape surrounding hemp is murky, allowing essentially anyone to produce and sell hemp products without proper oversight. "Right now, anyone can manufacture and sell anything while calling it hemp; that’s chaos," he states. He argues that effective regulation is not an impediment to growth but rather the bedrock of it. In his view, without proper regulatory measures, the industry risks self-destruction. He warns that lawmakers' typical response to chaos in the market could lead to outright bans rather than constructive support.
One of the most significant issues facing the hemp market today is the proliferation of mislabeled products, misleading lab reports, and the lack of age control measures. Awadisian maintains that products currently on shelves could not withstand rigorous regulatory scrutiny. He insists that a product that cannot stand up to regulation should not be available for consumers.
Adding to the complexity, he highlights that numerous state and federal agencies are ill-equipped to manage and enforce hemp laws presently. The shortages in funding, staffing, and laboratory capacity pose significant barriers to ensuring compliance and safety in the market. Awadisian asserts that while government resources are critical, the industry itself must take proactive steps to establish its own compliance framework in advance of any regulations.
Awadisian lays out a vision for what a responsible, modern hemp retail environment should encompass. This vision includes a fully verified supply chain, licensed manufacturers, vetted retailers, national product labeling standards, traceable product origins, and reliable age-verification technology. "If we build those standards, hemp can grow legally, safely, and permanently," he believes.
He further cautions companies that are currently cutting corners, stating that their business models are unsustainable in the long run. "Your strategy has an expiration date. The shortcuts that made you money today may put you out of business tomorrow," he asserts. As consumers become more educated about hemp products, retailers are starting to apply stricter selection criteria. According to Awadisian, a regulatory framework is inevitable, and companies must adapt to these forthcoming changes. This is, he claims, their last opportunity to rectify their practices.
Looking ahead, Awadisian sees immense potential for the hemp industry, stating that it could surpass tobacco and be more innovative than cannabis. However, this potential hinges on the industry's ability to embrace transparency and responsibility. He emphasizes the dire need for genuine regulatory measures, warning that the future will favor only those companies willing to adhere to real standards.
Dino Awadisian is not only the CEO of The Mamba Brand, which specializes in certified hemp products and regulated alternatives, but he's also an advocate for consumer safety and better industry practices. His call to action reflects the urgency for collective and individual responsibility in ensuring the hemp industry's future viability.
For more details on The Mamba Brand and its commitment to quality and regulation in hemp, contact Tim More at the email provided along with this release.
This provides a comprehensive insight into how the hemp industry needs to evolve in response to immediate challenges, while offering a potent message about accountability in this budding market.