Rokt Enhances Executive Team to Propel AI Advancements and E-Commerce Solutions

Rokt Strengthens Its Leadership Team for AI Innovation

Rokt, an influential player in the e-commerce tech domain, recently made significant strides in its leadership structure aimed at boosting artificial intelligence (AI) innovations and scaling its advertising solutions. This strategic move involves the appointment of Reuben Kan as Chief Research Officer and the promotion of Jon Humphrey to Senior Vice President of Operations - Advertising.

New Roles and Responsibilities

In his new position, Reuben Kan will spearhead Rokt's research agenda, focusing on advancing AI, optimization efforts, and sophisticated large-scale system architecture. His extensive background includes 15 years at Google and a strong foundation in computer engineering, making him a perfect fit to lead Rokt’s cutting-edge technical innovations.

Following this appointment, Kan will continue reporting to Claire Southey, Rokt's Chief AI Officer. He has already demonstrated his expertise while serving as Senior Vice President of Engineering, and now, he will broaden the company’s collaborative ties with academic institutions and fortify Rokt's applied data science leadership.

“Reuben's depth in technical knowledge and inventive problem-solving have driven many of our most groundbreaking projects,” said Southey, highlighting her confidence in Kan’s ability to refine Rokt's exploration of AI.

Meanwhile, Jon Humphrey’s elevation to Senior Vice President of Operations - Advertising will see him tackle broader responsibilities, managing Rokt Ads while continuing his oversight across various operational aspects. With a robust commercial focus developed from his previous role at Wunderkind and a solid background in quantitative analysis, Humphrey is well-equipped to lead Rokt's go-to-market strategies as it continues its global expansion.

“Jon has played a crucial role in enhancing Rokt Ads and ensuring we provide significant value to our partners,” noted CEO Bruce Buchanan, praising Humphrey's contributions. His experience in scaling solutions for major e-commerce brands is essential as Rokt seeks to innovate further and meet growing client demands.

Commitment to Leadership and Innovation

Rokt's fresh appointments illustrate its commitment to fostering inspiring leadership and pushing the frontiers of innovation while ensuring operational excellence as they expand their global footprint. The company’s CEO Buchanan remarked, “Reuben and Jon are illustrious leaders who have consistently delivered on their promises and visions. Their expanded roles enhance Rokt's foundational stability as we transition into our next growth phase, redefining AI capabilities and e-commerce service innovations.”

These organizational changes come hot on the heels of Rokt's recent strategic board appointments, including seasoned CFO David Obstler as audit chair and former Wise CFO Matt Brier taking on an advisory role.

In terms of company performance, Rokt has seen outstanding growth, with projected transactions reaching over 7.5 billion in 2025 across various leading e-commerce platforms. From 2023 to 2024, Rokt's revenues jumped more than 40% to $600 million, showcasing its rapid expansion. The company has also established strategic partnerships with major retail brands like Ulta Beauty, Albertsons, and Macy's, alongside recent acquisitions of Canal, mParticle, and Aftersell.

About Rokt

Rokt positions itself at the forefront of e-commerce solutions, unlocking real-time relevance during critical transaction moments. With its AI-driven framework and extensive e-commerce network, Rokt conducts billions of transactions, forging connections with countless customers globally. This reputation for reliability attracts industry titans such as Live Nation, Macy's, and AMC Theatres.

As Rokt prepares for its next chapter, innovations led by leaders like Kan and Humphrey will undoubtedly define the future of e-commerce technology. The company continues to set the stage for a transformative advancement in how businesses interact with customers during their online shopping experiences.