#Japan #Tokyo #Kewpie #JALUX #GREEN KEWPIE

Revolutionizing In-Flight Dining with Sustainable Choices

In a remarkable collaboration, Kewpie Corporation and JALUX, a member of the Japan Airlines Group, are making waves in the sustainable food sector. They have jointly developed Japan's first-ever paper pouch dressing, set to debut on select Japan Airlines international flights starting September 20. This game-changer offers passengers a chance to enjoy flavorful meals while supporting environmental initiatives.

Introducing GREEN KEWPIE

The newly introduced dressing features Kewpie's “GREEN KEWPIE” brand which focuses on sustainability through plant-based products. The dressing is made from plant-derived ingredients, specifically a sesame dressing that delivers rich taste while being environmentally responsible. For health-conscious travelers, this dressing boasts a 25% calorie reduction compared to traditional sesame dressings, without compromising on flavor.

A Sustainable Approach

The innovative pairing of Kewpie's plant-based dressing with eco-friendly paper packaging aligns with the growing consciousness around sustainability. Unlike conventional plastic packaging, the new paper pouch is recognized under Japan's Container and Packaging Recycling Law as it comprises over 50% paper content by weight. The introduction of this dressing is a significant stride towards reducing plastic waste in airline meals.

Enhanced Environmental Credentials

This new offering showcases the collaborative efforts of Kewpie’s expertise in product development and JALUX's understanding of in-flight catering requirements. When compared to traditional plastic packaging, the new paper pouch reduces plastic usage by 44% and CO2 emissions by 25%. This alignment of sustainability practices is crucial for both companies as they work towards minimizing their environmental footprints.

Product Highlights

• - Product Name: GREEN KEWPIE Plant-Based Sesame Dressing
• - Volume: 11ml per pouch
• - Packaging: Paper pouch
• - Launch Date: Starting September 20, 2025
• - Target Classes: Premium Economy and Economy
• - Eligible Routes: Flights departing from Japan to the Americas (excluding Hawaii), Europe (excluding Vladivostok), Australia, South Asia, and Southeast Asia (excluding late-night flights).

Building a Sustainable Future

The “GREEN KEWPIE” line represents Kewpie’s commitment to sustainable food options that benefit both our planet and people. As the brand evolves, it aims to provide a variety of sustainable eating choices that accommodate diverse values and adapt to changing social and environmental contexts.

Ongoing Commitment to Sustainability

Moving forward, both Kewpie and JALUX are poised to continue their efforts in developing sustainable products and services. Their joint initiative signifies a commitment to achieving a sustainable society, further emphasizing the importance of environmentally friendly practices in the food industry.
Visit the GREEN KEWPIE website for more updates on sustainable eating practices.

Company Overview

Kewpie Corporation

• - CEO: Mitsuru Takamiya
• - Location: 1-4-13 Shibuya, Shibuya-ku, Tokyo 150-0002
• - Annual Revenue: 483.9 billion yen (2024 fiscal year)
• - Employee Count: 10,517 (as of November 2024)
• - Business Focus: Manufacturing and sales of mayonnaise, sauces, and various condiments.

JALUX, Inc.

• - CEO: Toshiaki Kawanishi
• - Location: Shingawa Season Terrace, 1-2-70 Konan, Minato-ku, Tokyo 108-8209
• - Employee Count: 2,529 (as of March 31, 2025)
• - Business Areas: Aviation, retail, food and beverage, and life service sectors.

Find more about Kewpie's sustainability efforts here and JALUX’s commitments here.