#Netherlands #Amsterdam #Shopify #Domaine Worldwide #Code

Domaine Worldwide Expands Shopify Footprint through Code Acquisition

In a significant move for the e-commerce landscape, Domaine Worldwide, recognized as the world's largest Shopify agency, has announced its acquisition of Code, a leading Shopify partner in Europe. This strategic acquisition not only amplifies Domaine's international reach but also establishes a vital operational hub in the Netherlands.

By integrating Code's 60-strong team based in Amsterdam, Delft, and Berlin, Domaine is poised to enhance its capacity to support brands with both localized expertise and a robust international framework. The merger between these two organizations represents a union of shared values and a steadfast commitment to quality, depth of technical knowledge, and a long-term vision for customer relationships. The combined force now boasts over 300 e-commerce professionals globally, cementing their status as the largest Shopify-focused e-commerce agency in the world.

Peter Humphrey, CEO of Domaine, expressed his enthusiasm about this pivotal moment in the company's growth. He noted, "This is a significant next step for us as Domaine Worldwide and in our mission to become the most trusted Shopify agency in the world. With Code joining our ranks, we welcome more than 60 new colleagues and a European hub in both the Netherlands and Germany. This marks the first of many investments in the European market, enabling us to assist global brands more swiftly and effectively than ever before."

Code has built a strong reputation for developing high-performance online shops for ambitious brands, including notable names like Intersport, Alpinestars, 10DAYS, BOSKA, and Bosch. As an official Shopify Plus Partner and now a global Shopify Premier Partner, Code provides innovative solutions tailored to resolve complex e-commerce challenges through elegant designs, custom integrations, and scalable platforms. Their expertise encompasses development, CRM marketing, and e-commerce strategy, making them a valuable addition to Domaine's offerings.

Wouter Monkhorst, CEO and co-founder of Code, reflected on the union, highlighting their shared dedication to Shopify and an engineering-centric culture. He stated, "What attracted us to Domaine is our mutual focus on Shopify and the engineering culture—both of our organizations have deliberately chosen to specialize and go deep in our respective fields. Together, we create a truly global Shopify partner capable of delivering what brands need to scale: regional expertise combined with globally integrated services, provided by senior teams who understand their local market and international ambitions."

Importantly, the integration process will maintain the existing team structure and personnel within Code. The entire team will continue to operate from their current offices in the Netherlands and Germany, under the guidance of their existing management. The merging of cultures and teams will be a gradual process, ensuring continuity for clients and a good cultural fit among the teams involved.

For clients, this acquisition means greater access to Shopify expertise, improved multi-timezone support, and deeper regional insights. The newly formed organization will offer expanded knowledge in design, development, and marketing, while ongoing projects will progress as usual, ensuring a seamless transition.

For those interested in learning more about Code, please visit Code.nl.

About Domaine

Domaine Worldwide is recognized as a global leader in Shopify design and development, serving over 100 major brands across the U.S., Canada, and Europe. The firm is backed by BV Investment Partners, a private equity company with a wealth of experience in IT services. Alongside its existing management team, BV is committed to propelling Domaine’s growth further. For additional information, visit DomaineWorldwide.com.

Press Contact
Chelsey Debalsi
VP of Marketing, Domaine
Email: [email protected]