#United States #Atlanta #Franchise Growth #Edible Brands #Matthew Walls

Edible Brands Names Matthew Walls as New President and Chief Stores Officer

Edible Brands® has officially announced the appointment of Matthew Walls, a seasoned leader in the restaurant and franchising sectors, as its new President and Chief Stores Officer. This strategic move comes as part of the company’s overarching efforts to drive innovation, boost franchisee performance, and position itself for strategic growth across its diverse brand portfolio, which includes Edible Arrangements®, Roti Modern Mediterranean®, and Edibles.com.

With an impressive track record in various operational roles, Walls brings a wealth of experience in global corporate environments and entrepreneurial franchise systems to Edible Brands. His experience encompasses numerous disciplines such as logistics, business intelligence, and both domestic and international market expansion, equipping him with a unique strategic outlook vital for scaling complex business operations effectively. Before joining Edible Brands, Walls held key executive roles in established franchises like Domino's, CKE Restaurants, and Caribou Coffee, where he earned acclaim for his ability to align cross-functional teams while maintaining a keen focus on franchisee profitability.

In discussing his new role, Walls noted, “What attracted me to Edible was not only the strength of its brand portfolio but also the high caliber of the team behind it. This is a team that prioritizes opportunities for growth and embraces innovation while celebrating progress. With a renewed vision and strong foundations, we have a remarkable opportunity to create something enduring.”

As the President and Chief Stores Officer, Walls will be responsible for overseeing the daily operations, development, and strategic initiatives within Edible Brands’ core businesses. Among his immediate priorities will be refining the team structure, aligning leadership towards a unified vision, and enhancing the focus on franchisee performance. Walls firmly believes that franchisee profitability is the driving force behind the success of the brand; when franchisees prosper, the brand itself flourishes in return.

Somia Farid Silber, the CEO of Edible Brands, stated, “Matthew’s unique ability to combine visionary thinking with operational discipline makes him the right leader for us at this critical juncture. His commitment to a franchisee-first mentality, along with decades of experience in high-growth settings, will empower Edible Brands to thrive as we embark on our next chapter.”

The appointment of Walls marks a pivotal moment for Edible Brands as it seeks to invigorate its legacy brands while exploring new growth opportunities within the wellness, food service, and retail landscapes. Under the guidance of CEO Silber, who assumed her role in 2024, the company is blending its storied traditions with a future-focused approach that centers on franchisee success. Recently, Edible Brands made a significant acquisition of Roti Modern Mediterranean, a popular fast-casual dining concept that enjoys a robust consumer following and promising national growth prospects. This acquisition is indicative of Edible Brands’ plans to broaden its impact, extend its reach into more communities, and create versatile engagement opportunities for franchisees across the brand’s diverse offerings.

For further insights and details on franchising opportunities at Edible Brands, interested parties can visit the official franchise website at franchise.edible.com.

About Edible Brands®

Founded and headquartered in Atlanta, Edible Brands® is dedicated to acquiring, developing, and managing a distinguished portfolio of consumer brands celebrated in the hospitality and foodservice industries. The company has masterfully integrated its innovative e-commerce platform with a robust network of locally-owned stores globally, ensuring they connect with consumers wherever they are. The growing portfolio of Edible Brands includes Edible Arrangements®, edibles.com®, freshfruit.com™, and Rōti® Modern Mediterranean. To learn more about Edible Brands, please visit ediblebrands.com.