OUTFRONT Media Launches $100,000 Local Business Sweepstakes to Support Holiday Marketing

OUTFRONT Media Launches Local Business Sweepstakes

OUTFRONT Media Inc. (NYSE: OUT) has officially announced an exciting initiative for local businesses, launching a sweepstakes aimed at enhancing holiday marketing with a total prize pool of $100,000 in media credits. Beginning immediately, local businesses from notable cities such as Atlanta, Boston, Chicago, Dallas–Fort Worth, Detroit, Houston, Los Angeles, Miami–Fort Lauderdale, the greater New York City area (including New Jersey), and Phoenix are encouraged to participate.

The premise is straightforward: all new local businesses that enter will receive a guaranteed $500 media credit to use toward an advertising campaign that meets a minimum spend of $2,000. But that's not all; participants also stand a chance to win one of ten grand prizes, each consisting of $10,000 in media credits. This initiative is designed to help local businesses boost their visibility through out-of-home (OOH) advertising in major markets across the United States.

The sweepstakes not only provides financial support but also creative assistance. OUTFRONT Media will extend its in-house creative capabilities via OUTFRONT STUDIOS, the award-winning agency responsible for producing effective advertising campaigns. This offering is particularly exciting for local businesses that may lack resources to develop compelling advertising content.

Liz Rave, the Vice President of Marketing at OUTFRONT Media, emphasized the vital role of local businesses in community building. She stated, "Local small businesses are more important than ever and a key part of the connective tissue that makes our communities thrive. We’ve designed this program to support business growth during the holiday season and strengthen our relationships within the markets we serve."

To enter the sweepstakes, interested businesses can visit OUTFRONT.com/win. The process is simple: no purchase is necessary to enter or win, making it an accessible opportunity for many small businesses.

The winners of the sweepstakes will be announced in January, with marketing campaigns set to launch in the first quarter of 2026. Furthermore, to maximize the impact of this initiative, OUTFRONT has partnered with GroundTruth for ad amplification across mobile and various devices, alongside extensive public relations promotions, social media outreach, targeted digital advertising, and eye-catching digital signage in participating markets.

As one of the largest and most trusted out-of-home media companies in the United States, OUTFRONT Media remains committed to helping brands establish connections with their audiences in meaningful ways. This latest initiative marks a new chapter in OUTFRONT's mission to innovate in the advertising space, turning urban public spaces into creative platforms that resonate with community culture and foster local economic development.

With a nationwide presence that spans billboards, transit systems, and various out-of-home formats, OUTFRONT continues to champion creativity and connectivity through its unique advertising solutions. The move to support local businesses during the holiday season reflects the company's dedication to holistic community engagement and economic vitality.

This sweepstakes is a commendable step forward in empowering local entrepreneurs to elevate their marketing strategies, promising not just financial incentive, but also invaluable resources that could transform their advertising potential into reality.