BRĒZ Launches Innovative Functional Beverages Nationwide with Sprouts Partnership

BRĒZ Expands Its Functional Beverage Lineup

In an exciting development for health-conscious consumers, BRĒZ has just unveiled a new generation of functional beverages that promises to enhance both daily living and wellness. This innovative release includes four unique tonics, cleverly designed to align with the body's natural rhythms and provide support from morning clarity to evening relaxation.

BRĒZ, a brand rapidly gaining traction in the functional beverage space, is making a significant impact with this launch, introducing their beverages to all 461 Sprouts Farmers Market locations across the United States. This rollout represents the most ambitious expansion yet for BRĒZ, increasing accessibility for fans and newcomers alike, and boosting the availability of functional options primarily targeting intentional wellness.

A Closer Look at the New Functional Tonics

The four new tonics cater to diverse needs—ranging from energizing to calming—and include:

1. ELEVATE (CBD/THC-free): A refreshing Strawberry Mango tonic incorporating Lion's Mane and nootropics aimed at enhancing mental clarity and energy throughout the day.

2. AMPLIFY (THC-infused): This Watermelon Lime tonic infuses a vibrant buzz through its combination of 5mg THC and 5mg CBD, creating the perfect companion for social gatherings.

3. DREAM (CBD/THC-free): The Cherry Chamomile tonic offers a calming sensation, promoting relaxation with its adaptogenic and botanical ingredients, ensuring a restful night's sleep.

4. DRIFT (THC-infused): With a Blueberry Lotus flavor, this tonic blends cannabis with adaptogens and mushrooms, strategically designed to help unwind and relieve tension during the evening.

Aaron Nosbisch, the CEO and Founder of BRĒZ, has articulated that since the company’s inception, its mission has strongly focused on minimizing human suffering and maximizing potential through carefully crafted products. The launch of these tonics represents an evolution in their offerings, aiming to support consumers' intentions through specially formulated beverages designed for specific times of the day.

Rapid Business Growth and Consumer Demand

Since its establishment just two years ago, BRĒZ has witnessed remarkable growth, generating $28 million in revenue in 2024 alone and reaching $13 million in Q1 2025, with expectations to exceed $50 million by year's end. This explosive growth is due in part to their strategic partnerships with major retailers. Initially lacking a retail presence, BRĒZ has now expanded to over 1,700 locations including Wegmans, Total Wine, and Amazon, ensuring that their products are conveniently available not just in stores but also through delivery services like GoPuff and DoorDash.

The functional beverage scene is evolving, and BRĒZ is at the forefront, innovatively merging ancient practices with modern science. Their commitment to creativity spans beyond tonics, with a growing portfolio that also includes shots and the first-ever hemp-derived spirits. BRĒZ continues to redefine drinking culture, emphasizing wellness through flavor and experience.

To explore more about BRĒZ or to find a retailer near you, head over to DrinkBREZ.com. Follow the brand on social media @drinkbrez to stay updated on their latest endeavors in enhancing well-being through functional drinks.