Collaborative Marketing Innovation: Fourglobe and Liddell Join Forces to Integrate Data

Innovative Marketing Solutions Through Collaboration

In a groundbreaking partnership, Fourglobe Inc. has teamed up with Liddell Inc. to introduce a novel marketing package that integrates customer relationship management (CRM) data with community behavior and sentiment insights. This collaboration aims to address the evolving challenges in digital advertising, enhancing customer engagement through data-driven strategies.

The Power of Integrated Data

Fourglobe, headquartered in Shinagawa, Tokyo, is dedicated to using creativity to empower individuals and impact society positively. With Liddell, based in Minato, Tokyo, known for its expertise in social media and influencer marketing, the two companies are merging their strengths to launch a comprehensive marketing support solution. The core elements of this new package include:
1. Behavioral Data from LINE/CRM: Fourglobe possesses valuable behavioral insights from LINE and CRM that inform customer interactions.
2. Community Engagement Data from COMMUDA: Liddell’s community tool, COMMUDA, offers rich emotional and behavioral data about community members.
3. Insights from INFLUFECT: Liddell’s INFLUFECT platform provides essential insights from social media users, enhancing understanding of user behaviors and preferences.

By synthesizing these diverse datasets, the new marketing solution aims to deepen customer relationships and drive engagement through optimized content. The blend of AI analytical technology allows companies to visualize consumer affinities, boosting marketing return on investment (ROI).

Addressing the Challenges of Modern Marketing

As digital advertising becomes increasingly optimized, businesses face challenges with one-directional messaging that misses certain demographics. Many companies struggle to capture emotional connections to their brands and the depth of relationships with their customers. By merging CRM insights with community-driven emotions and behaviors, Fourglobe and Liddell are poised to tackle these issues head-on.

This collaboration enhances customer understanding through an integrated approach, expanding the dimensions of customer insight by merging behavior (reach, open rates, purchase patterns) with emotional data (posts, participation, affinity). By reusing content designed for new customer acquisition to nurture repeat customers, the partnership aims for a streamlined marketing flow.

Why This Collaboration Makes Sense

Fourglobe has established itself as a leading partner in optimizing digital touchpoints. It specializes in:

- CRM operational management with extensive expertise in the LINE ecosystem.
- Analytics based on customer ID and behavioral data.

On the other hand, Liddell has positioned itself as a specialist in responder-centric marketing, leveraging community insights and influencer impact effectively. Their platform, INFLUFECT, enables businesses to create and distribute effective social media content while measuring its impact.

The interconnection of both companies’ data provides a broader and deeper understanding of customers, creating a more significant marketing impact. For instance, the synergy of behavioral data with emotional insights leads to enhanced marketing efficiency while AI continuously learns to optimize content delivery and targeting.

The Value of the New Marketing Package

This collaboration brings forth a marketing package with several advantages:

- Visualization of brand empathy and emotional connections that are often overlooked in traditional metrics.
- Streamlined reuse of content frameworks to service both new acquisition and customer retention, ultimately leading to improved ROI.
- The ongoing learning capability of AI ensures that the effectiveness of marketing strategies improves with each cycle.
- A connected approach that integrates influencer marketing, community engagement, and CRM into a holistic customer interaction strategy.

This strategy marks a significant evolution of the way customer interaction is designed, effectively blending site-based (existing) and off-site (external) customer engagement in a digital format.

Future Developments

In the initial phase, the new marketing package will feature content creation driven by analysis using LINE, SMS, and CRM data. Subsequently, plans for further enhancements, such as community activation strategies and advanced AI-integrated analytics, will unfold.

Media Inquiries

Fourglobe welcomes inquiries regarding this collaborative initiative and is open to sharing insights about market trends related to LINE and CRM marketing, digital optimization, AI analytics, and more. Journalists are encouraged to reach out for interviews with executives and experts.