Laura Geller Beauty Welcomes Kristin Chenoweth as CMO for National Mature Women's Day Celebration

Celebrating the Unstoppable Charm of Mature Women

Laura Geller Beauty has taken a bold step in honoring National Mature Women's Day by embracing a unique partnership with Broadway veteran and award-winning actress, Kristin Chenoweth, who has been appointed as the Chief Mature Officer (CMO) for the day. This initiative is not just a title but a celebration of the beauty and strength of women over 40, emphasizing the brand's commitment to recognizing and uplifting mature women.

On April 9, 2025, Laura Geller Beauty rolled out a delightful digital campaign featuring Chenoweth that aims to spread the message of self-acceptance and confidence. With her infectious charm, Chenoweth dives into the role, engaging with fans in a humorous manner that breathes life into the pro-aging movement. The campaign includes behind-the-scenes content showcasing Kristin’s day as CMO, reinforcing the idea that growing older is a journey worth celebrating.

In conjunction with the launch of this heartwarming campaign, Laura Geller Beauty is also commemorating the day with its much-anticipated Age-Based Sale. This innovative sale invites customers to celebrate their age literally; for instance, a 52-year-old shopper will enjoy a sitewide discount of 52%. It's a clever twist that not only encourages purchasing but also recognizes the value of aging.

Since its inception in 2022, National Mature Women’s Day serves as a powerful reminder that beauty knows no chronological limits. Laura Geller Beauty has placed itself at the forefront of this movement, ensuring that women over 40 feel appreciated, valued, and seen in an industry that often prioritizes youth.

Kristin Chenoweth's enthusiasm resonates perfectly with the brand's mission. "Growing older is a privilege, and I'm all about embracing every moment of it," she expressed, clearly aligning with Laura Geller’s vision. This partnership is a significant move that not only highlights the beauty of aging but also promotes the idea that women should celebrate their years rather than hide them.

The founder, Laura Geller herself, emphasizes that the business believes in embracing aging rather than perceiving it as something undesirable. "National Mature Women's Day is our way of giving back to the incredible community of women who inspire us daily," she notes. The Age-Based Sale stands as a testament to this belief—a method by which the brand is financially rewarding women as they embrace their age.

Adding further excitement to the day, Laura Geller Beauty is introducing the 40+ Club Kit, a curated collection of Kristin’s favorite makeup products from the brand. This special kit features products designed specifically for mature skin, including the beloved Baked Balance-n-Brighten Color Correcting Foundation and the Baked Blush-n-Brighten in Tropic Hues. The first 500 customers to purchase this kit are treated to a free Laura Geller x LUG disco pouch as an added surprise.

To learn more about the Age-Based Sale and the 40+ Club Makeup Kit, fans can visit Laura Geller Beauty’s official site and follow their social media outlets. The day-long promotion is available exclusively on their website, creating a sense of urgency and excitement among customers eager to join the celebration.

Laura Geller Beauty has always strived for inclusivity, featuring women aged 40 and over in all its promotions since 2021. The brand's vision is clear: to redefine beauty standards by providing products that resonate with mature women, designed to enhance their unique features rather than conceal them.

As the beauty industry continues to evolve, Laura Geller Beauty stands firm in its principles, merging quality with authenticity. By focusing on the beauty of maturity, they create a place where women can celebrate their age while enjoying products tailored for their needs. In doing so, the brand reinforces that beauty is not just about looking young—it’s about feeling confident and empowered at every stage of life.

This National Mature Women's Day serves as a celebration of vitality, confidence, and the joy of aging gracefully with Laura Geller Beauty at the helm. With Kristin Chenoweth leading the charge, the initiative showcases that every wrinkle and line tells a story worth sharing, uplifting women everywhere as they navigate through the beauty of aging.

Join the movement and celebrate aging like never before, with Laura Geller Beauty paving the way for an inclusive, joyous, and empowering future.