#Japan #Tokyo #TikTok Shop #TOMODY #WRIDGE LIVE

TOMODY Expands TikTok Shop with Innovative Live Commerce

TOMODY Incorporated, based in Chiyoda, Tokyo, has recently made significant strides in the live commerce field by connecting producers from Miyazaki and Oita with its headquarters in Tokyo using their proprietary platform, WRIDGE LIVE. On November 4th and 5th, 2025, TOMODY hosted a live commerce event through their official TikTok Shop channel, 'Umai Mono Japan', showcasing exquisite local products and sharing the genuine voices of the producers with a widespread audience.

What is WRIDGE LIVE?

WRIDGE LIVE is TOMODY's innovative live streaming platform designed specifically for vertical video formats, optimizing live commerce experiences on TikTok. By enabling multi-location broadcasts, it allows viewers to connect directly with producers, experiencing the authenticity of their stories and products in real-time. This engaging format attracted a remarkable total of approximately 37,000 viewers over the two days, with a peak of 1,353 simultaneous connections, showcasing the power of direct engagement with local agriculture and craftsmanship.

Live Commerce Highlights

During this two-day event, two prominent producers participated:

• - November 4: LogStyle (Oita City, Oita Prefecture) showcased their popular garlic soy sauce and unique gyoza bundles.
• - November 5: Kisou Farm (Nobeoka City, Miyazaki Prefecture) presented their premium sweet potatoes and dried potato sets.

Consumer engagement reached unprecedented levels, underscoring a shift towards genuine narratives and direct interactions rather than traditional influencer-driven presentations. UZUMAX, a prominent YouTuber with over 100,000 followers, reported live from the locations, increasing relatability with viewers.

Record-Breaking Engagement

The success of the live commerce event was exceptional, with a steady flow of viewer engagement. The pairing of product showcases with the real-time stories and insights from the producers created an appealing purchasing environment. Viewers not only expressed interest in the products but also engaged in conversations, demonstrating a strong connection with the local communities and their offerings.

Comments like, "I want to know which producers will appear next" and, "I want to visit the sites in person!" illustrated the profound impact of the initial experience. This format of live commerce—details directly from producers—was not only exciting but also educational for many viewers, presenting an alternative to conventional shopping experiences.

Technological Innovations in Live Commerce

The technology behind WRIDGE LIVE contributes to making premium live commerce possible without requiring extensive staffing or equipment. Operating entirely from smartphones, the platform utilizes cloud switching, ensuring high-quality video and low-latency interaction, which is essential for maintaining audience engagement. The vertical streaming capabilities make it particularly suitable for mobile viewing, aligning with the current consumer behavior of using smartphones for content consumption.

Support from TOMODY

TOMODY is continuously seeking to bolster its live commerce initiatives by supporting producers and companies willing to create their own live commerce channels. The team offers comprehensive support for planning, production, and operational phases of live commerce, catering to various product categories. For businesses looking to enter this rapidly evolving market, TOMODY presents an invaluable opportunity with tailored services to meet their needs.

As TOMODY's CEO, Kenji Tomimori stated, "We are not just a video streaming technology company; we are a team that merges technology with artistry to enhance communication. We want to spread the stories from producers to audiences nationwide and globally."

Conclusion

With innovations like WRIDGE LIVE, TOMODY aims to redefine live commerce by connecting local producers directly with consumers. By focusing on authentic storytelling and engaging presentation, they not only boost sales but also foster community connection and appreciation for regional products. The recent event serves as a stepping stone towards TOMODY's ambition of becoming a leading company in the live commerce space, driven by technology and creativity while emphasizing local values and narratives.