#United States #Los Angeles #ScreenX #4DX #AMC Theatres

CJ 4DPLEX and AMC Theatres Introduce Premium Formats

CJ 4DPLEX, a leader in premium cinema formats, in collaboration with AMC Theatres, the largest movie exhibitor globally, has inaugurated the first four theaters featuring their innovative SCREENX and 4DX technologies across the United States. This exciting launch represents a significant step in enhancing the cinematic experience for moviegoers.

New Locations Unveiled

The newly launched immersive formats can be found at:

• - AMC Burbank 16 in Los Angeles
• - AMC Town Square 18 in Las Vegas
• - AMC Gulf Pointe 30 in Houston
• - AMC Barrywoods 24 in Kansas City

Each of these locations has been carefully selected due to their status as some of the most frequented theaters, making them ideal venues to showcase these advanced cinematic technologies.

The SCREENX Experience

SCREENX provides a unique 270-degree panoramic viewing experience that expands select film scenes beyond the traditional central screen. By projecting imagery onto the theater's side walls, audiences are enveloped in the movie, providing a more immersive viewing experience. This latest iteration of SCREENX features significant technological improvements, including a redesigned show control system and upgraded projection setups, which together enhance brightness, color accuracy, and visual stability, thereby elevating the entertainment value.

Innovating with 4DX

On the other hand, the 4DX format elevates the sensory experience even further. By synchronizing motion seats with environmental effects such as wind, lightning, and water, viewers can physically engage with the film like never before. This multi-sensory experience not only allows audiences to watch stories unfold but also to become part of them through diverse effects that pulse in time with the on-screen action.

Industry Leaders Speak

Adam Aron, Chairman and CEO of AMC Theatres, expressed the company's commitment to enhancing the theatrical experience: “These initial openings of SCREENX and 4DX signify AMC's dedication to leading the industry in delivering innovative premium experiences. By expanding these formats to our top locations, we are diversifying the options available for our guests and enriching their moviegoing experiences.”

Meanwhile, Don Savant, CEO and President of CJ 4DPLEX Americas, remarked on the significance of this partnership: “Launching these premium formats marks an important milestone for us. Our shared vision is to revolutionize the movie-watching experience and provide audiences with thrilling alternatives that can't be enjoyed at home.”

Upcoming Attractions

With the debut of these new formats, major anticipated releases poised for SCREENX and 4DX enhancements include:

• - Project Hail Mary
• - The Super Mario Galaxy Movie
• - Star Wars: The Mandalorian and Grogu
• - Spider-Man: Brand New Day

These films will utilize cutting-edge technology, ensuring that audiences enjoy a cinematic experience beyond regular screenings. The collaboration between CJ 4DPLEX and AMC Theatres aims to redefine the standard of moviegoing while expanding the global footprint of immersive cinema experiences.

Conclusion

In an era where home viewing options are abundant, CJ 4DPLEX and AMC Theatres' initiative to bring SCREENX and 4DX formats to select locations highlights their commitment to providing unbeatable movie experiences. As they continue to roll out more theaters, moviegoers can look forward to a future filled with innovative storytelling that captivates both visually and physically, ensuring that the theatrical experience remains vibrant and relevant in today's entertainment landscape.