#Japan #Tokyo #JR Central #paramita #Zurashi Tabi

JR Central and paramita's Joint Venture for Regional Revitalization

JR Central Group and paramita have embarked on a groundbreaking initiative aimed at regional revitalization through travel. The new project, named 'Zurashi Tabi,' offers ethical travel packages that combine shinkansen round trips with select experience coupons. This innovative initiative began on May 27, 2023, and focuses on contributing to local communities while providing travelers with unique experiences.

Overview of the Collaboration

Paramita, based in Shinjuku, Tokyo, is committed to sustainable regional development through its Local Coop initiative. Meanwhile, JR Central Group has previously operated the 'conomichi' platform, which connects local communities and seeks to create a 'relationship population.' This collaboration aims to further enhance community engagement by developing an option for ethical travel, thereby encouraging shinkansen customers to contribute directly to the sustainable development of regions while enjoying their travels.

Understanding the 'Ethical Rewards'

Travelers participating in 'Zurashi Tabi' can select the 'ethical rewards' option, where a portion of their travel costs will support the sustainable development of targeted regions. In return, participants will receive a digital artwork that highlights the scenery, culture, and sentiments of the region, accessible through paramita's environmental value NFT project, 'SINRA.' This digital art serves as proof of the traveler's contribution to the local community.

What is 'Zurashi Tabi'?

'Zurashi Tabi' is a specially designed travel package that encourages travelers to experience off-the-beaten-path adventures by avoiding crowded times and locations. The package provides shinkansen round trips combined with experience coupons, making for a budget-friendly option that offers unique experiences rather than traditional tourist attractions.

For more details, visit the 'Zurashi Tabi' website: Zurashi Tabi

How to Obtain 'Ethical Rewards'

1. Purchase the Zurashi Tabi package from various travel agency websites.
2. Select the 'ethical rewards' from the available experience coupons.
3. Access the digital artwork via the experience coupon screen directing you to 'SINRA.'

For purchase information, visit: Purchase Method

About the Digital Artwork

The digital art creation for this project is led by the artist Kouki Oguma, who captures the essence and emotions of local communities with humor and creativity. Travelers can obtain the digital artwork through the SINRA initiative, facilitating an opportunity to appreciate the local culture and environment.

Featured Artist Interview

An in-depth interview with the artist can be accessed here: Artist Interview

Highlighted Co-Creation Regions

For the ethical rewards aspect of the project, paramita has partnered with two regions along the JR Central line: Mizukubo Town in Tenryu, Shizuoka Prefecture, and Owase City in Mie Prefecture.
More details are available here: Economichi Special Page

Upcoming Events Related to Digital Artwork

To showcase the digital artwork, Kouki Oguma will visit Mizukubo and Owase to present his creations. A public exhibition titled 'Reflecting on the Journey through Mizukubo' will be held to allow the community to experience and appreciate this artwork.
Event Details:
Date: June 15 – July 20, 2025
Location: Mizukubo Cultural Center, Lobby

Additionally, there will be a discussion event featuring the artist and local community members to explore the unique aspects of Mizukubo.
Discussion Event:
Date: June 15, 2025
Time: 1:30 PM - 3:00 PM
Location: Mizukubo Cultural Center, 2nd Floor AV Room
Speakers: Artist Kouki Oguma and others

The digital artwork will also be available for purchase on the SINRA website in July 2025, allowing broader access to the community's offerings, even for those who do not use the Zurashi Tabi.

Future Prospects

JR Central and paramita will continue to share updates on the utilization of donations and appealing initiatives through 'conomichi.' In the future, the project aims to expand to other regions, considering the potential for digital artwork to serve as participation tickets for social issue-solving fieldwork in these areas. This ensures that contributions help enrich communities while providing enjoyable experiences for participants.

Related Projects

• - SINRA: An environmental value NFT project operated by paramita, aiming to establish continuous natural regeneration and sustainable local economies. More on SINRA: SINRA Project
• - Local Coop: Aiming to create a second governance system for sustaining services in a time of declining population and climate change. More details: Local Coop
• - conomichi: A collaborative initiative by JR Central and JR Central Agency focused on connecting people with captivating stories. More about conomichi: conomichi

The partnership between JR Central and paramita illustrates an innovative approach to supporting local communities through travel, encouraging travelers to engage meaningfully while discovering new experiences.