Experience the Excitement of the Great Waterloo Can Cruiser Road Trip This Fall

The Great Waterloo Can Cruiser Road Trip is Here!

Waterloo Sparkling Water, renowned for its vibrant flavors and effervescent appeal, is embarking on an exciting nationwide experience this fall with the launch of the Great Waterloo Can Cruiser Road Trip. This tour will bring its iconic Epic Flavor Can Cruiser to five cities across the country, offering fans a unique opportunity to enjoy free samples and interactive experiences.

A Flavorful Journey on Wheels

Debuting earlier this year through a collaboration with the celebrated chef and TV personality Guy Fieri, the Can Cruiser is designed to look like a gigantic can of Waterloo, featuring delightful designs inspired by its award-winning Raspberry Nectarine and the brand-new Guava Berry flavors for 2025. This vibrant vehicle promises to deliver a chance for sampling and engagement unlike any other.

Tour Dates and Locations

Stop 1: Berkeley, CA - September 18

Kicking off the tour at Amoeba Music, a hotspot for music lovers, the Can Cruiser will allow fans to get first dibs on sampling their favorite flavors, snapping photos in the Cruiser, and maybe even discovering signed albums thanks to the ever-charismatic Adam Lazzara of Taking Back Sunday.

Stop 2: Chicago, IL - September 21

The rolling festivities continue as Waterloo hits the ground at one of Chicago’s biggest tailgating events, bringing samples and complimentary swag to football fans gearing up for the game. Attendees can enjoy refreshing drinks while partaking in fun games like cornhole.

Stop 3: New York City - October 7

A major event awaits at Madison Square Garden, where Waterloo Sparkling Water will help celebrate the New York Rangers' season opener. With its Blue Carpet greeting, attendees can access free samples and exclusive merchandise as they prepare for an exhilarating hockey season.

Stop 4: New York City - October 10

Waterloo will also grace the Broadway stage outside the Winter Garden Theatre, where “MAMMA MIA!” is making its remarkable return. Guests can enjoy a chilled can while joining in on the fun by belting out memorable tunes from the hit musical.

Stop 5: Austin, TX - October 17-19

The tour culminates in a thrilling weekend at the Circuit of The Americas during race weekend. As the Official Sparkling Water of COTA, the Can Cruiser will serve as a vibrant pit stop offering refreshing beverages and a unique mocktail bar featuring Waterloo flavors. Enthusiasts from around the world can grab exclusive merchandise and enjoy exciting experiences.

A Year of Growth and Flavor

This initiative marks a significant moment in Waterloo's journey, highlighting a year of remarkable growth, outpacing category averages consistently for the past five years. The tour is a testament to the brand's commitment to connecting with fans, celebrating their love of sports, music, and entertainment, and sharing Waterloo's ethos of flavorful enjoyment and overall wellness.

Not only is Waterloo Sparkling Water calorie-free and sugar-free, but it's also crafted from Non-GMO Project Verified natural flavors and purified carbonated water. This commitment ensures an authentic taste that aligns perfectly with an active and healthy lifestyle.

Fans wishing to track their exciting journey can follow Waterloo on social media @waterloosparkling to catch the latest happenings at each tour stop.

Join the Celebration!

Kathy Maurella, Chief Marketing Officer at Waterloo Sparkling Water, echoes the excitement: “We’re thrilled to invite fans to enjoy the Great Waterloo Can Cruiser Road Trip, paving the way for a new kind of immersive experience that blends the essence of flavor, fun, and community.” Whether you’re cheering on your favorite sports team, discovering new tunes, or enjoying the atmosphere at the racetrack, join Waterloo in redefining moments filled with flavor, connection, and joy this fall!

For more information, visit drinkwaterloo.com or follow them on Instagram and Facebook. Celebrate the spirit of Waterloo Sparkling Water, where a splash of flavor awaits you around every corner!