#USA #Tampa #Coke Florida #Next 10 #Coca-Cola Beverages

Coca-Cola Florida's Bold Direction for the Next Decade

Coca-Cola Beverages Florida, LLC, commonly referred to as Coke Florida, is embarking on an ambitious journey with its newly introduced growth strategy known as 'Next 10.' Announced on September 8, 2025, this initiative marks a pivotal moment for the company as it positions itself for accelerated growth and aims to become the leading packaged consumer goods company in the state of Florida.

A Vision for Sustainable Growth

Troy Taylor, the Chief Executive Officer at Coke Florida, elaborated on the company’s philosophy, which measures success not in quarters or years, but across decades. The initial decade of operation was devoted to establishing a solid foundation focused on growth, innovation, and community impact. The upcoming decade, as embodied by the 'Next 10' strategy, is designed to harness that foundation to drive sustainable value creation for employees, customers, and communities alike.

"As we enter this next chapter, we have a clear vision of becoming the preferred consumer products company for our customers and a trusted partner in building stronger communities for future generations," Taylor stated.

Regional Operational Model

To support this growth trajectory, Coke Florida is transitioning to a regional operating model. This strategic restructuring seeks to enhance the company's growth potential while reinforcing its role as a key economic driver across Florida. This revised organizational framework will facilitate localized decision-making, improve commercial execution, and increase community impact, all while building upon the company's established success within local territories.

President Andy Hill added, "Transitioning to a regional operating model ensures that Coca-Cola Florida leads in growth and value for all our stakeholders. We're committed to delivering the beverages our consumers love, which enables us to maximize profitability for our clients."

The new approach will drive class-leading ownership across all functions, with regional teams taking on increased responsibilities to achieve overarching corporate goals while being accountable for connected ownership.

Commitment to Investing in People and Communities

Coke Florida's commitment to investing in its workforce and communities remains unshaken. The company aims to enhance its operations alongside fostering an inclusive culture that empowers employees to thrive. The focus on regional enhancements will allow Coke Florida to further its community engagement and ensure better service and product availability.

Launched in 2015 and headquartered in Tampa, Coca-Cola Beverages Florida has grown to be recognized as the sixth-largest Coca-Cola bottler in the United States. With a current reach covering over 21 million consumers across 47 counties in Florida, the company has established itself as a significant player in the local economy, employing over 5,000 associates and operating multiple certified manufacturing facilities and distribution centers.

In recognition of its achievements, Coke Florida was lauded as a Gold Standard winner in 2025 by Deloitte Private and The Wall Street Journal, solidifying its reputation as one of the best-managed companies in the U.S. The commitment towards sustainable practices has been showcased through its environmentally certified manufacturing sites, reinforcing the company's dedication to responsible business operations.

Conclusion

As Coca-Cola Florida sets forth on this new path, the 'Next 10' strategy embodies a significant statement of intent aimed at leveraging its strengths, prioritizing community welfare, and advancing its economic contributions statewide. Through regional empowerment and a focus on sustainable growth, Coke Florida is poised to become synonymous with excellence in consumer goods in Florida and beyond.