Kolmar Korea and Amazon Collaborate to Transform K-Beauty's Global Presence
On September 19, 2025, Kolmar Korea, a premier global ODM (Original Development Manufacturing) company, unfolded a strategic vision for the international growth of K-Beauty at the renowned Amazon Beauty event in Seoul. Attended by over 3,000 participants from the beauty sector, including brand representatives, distributors, influencers, and investors, the gathering emphasized the crucial role of collaboration and innovation in propelling K-Beauty onto the world stage.
As the exclusive manufacturing sponsor, Kolmar Korea showcased its commitment to enhancing the K-Beauty landscape through its technological expertise and deep consumer insights. Vice Chairman Sang-Hyun Yoon, a distinguished speaker at the event, highlighted the necessity for continuous evolution within the industry. His keynote address, aptly titled "K-Beauty Success from a Manufacturer's Perspective," struck a chord with attendees, advocating the notion that brands must adapt or risk being obsolete. He stated, "Without evolution, companies cannot avoid being left behind. Relentless effort and constant innovation are essential to building a successful brand."
In Yoon's view, the fiercely competitive nature of the domestic market is the bedrock of K-Beauty's global success. He underscored that understanding the nuanced preferences of Korean consumers lays the foundation for creating standout products that resonate worldwide. He remarked, "By securing blockbuster products based on a deep understanding of consumers and expanding product lineups, brands can achieve true global success."
Beyond speeches, the event featured a comprehensive exhibition where Kolmar Korea displayed a wide array of beauty solutions, including skincare, makeup, and cosmetic packaging. The company employed its booth as a platform for offering tailored consultations to potential partners, fostering collaborations designed for sustainable growth rather than ephemeral transactions. Prospective entrepreneurs had the opportunity to engage in fruitful discussions aimed at transforming their innovative ideas into tangible business ventures.
In a statement, a spokesperson for Kolmar Korea reinforced the significance of ODM companies in driving the sustainable growth of K-Beauty. They commented, "This event reaffirmed our pivotal role and importance in nurturing the K-Beauty industry. Our strategic partnership with Amazon empowers us to support our clients' global market expansion while bolstering the overall competitiveness of K-Beauty."
Kolmar Korea's partnership with Amazon marks a significant milestone in the industry's journey, having co-hosted the inaugural K-Beauty Conference in June 2024. Together, they aim to propel K-Beauty's globalization, equipping brands with the necessary resources to thrive across international markets.
Founded in 1990, Kolmar Korea has established itself as a holistic leader in cosmetics, pharmaceuticals, and health supplements. With cutting-edge R&D capabilities and advanced manufacturing facilities, the company excels in providing ODM solutions that cater to global beauty and healthcare brands. As headquartered in Seoul, Kolmar Korea continues to be a driving force in the growth and globalization of K-Beauty, offering comprehensive solutions from formulation to final product delivery.
Kolmar’s commitment to innovation and excellence positions it well for the challenges and opportunities that lie ahead in the ever-evolving beauty market, promising a future where K-Beauty can shine brightly on the global stage.
As the exclusive manufacturing sponsor, Kolmar Korea showcased its commitment to enhancing the K-Beauty landscape through its technological expertise and deep consumer insights. Vice Chairman Sang-Hyun Yoon, a distinguished speaker at the event, highlighted the necessity for continuous evolution within the industry. His keynote address, aptly titled "K-Beauty Success from a Manufacturer's Perspective," struck a chord with attendees, advocating the notion that brands must adapt or risk being obsolete. He stated, "Without evolution, companies cannot avoid being left behind. Relentless effort and constant innovation are essential to building a successful brand."
In Yoon's view, the fiercely competitive nature of the domestic market is the bedrock of K-Beauty's global success. He underscored that understanding the nuanced preferences of Korean consumers lays the foundation for creating standout products that resonate worldwide. He remarked, "By securing blockbuster products based on a deep understanding of consumers and expanding product lineups, brands can achieve true global success."
Beyond speeches, the event featured a comprehensive exhibition where Kolmar Korea displayed a wide array of beauty solutions, including skincare, makeup, and cosmetic packaging. The company employed its booth as a platform for offering tailored consultations to potential partners, fostering collaborations designed for sustainable growth rather than ephemeral transactions. Prospective entrepreneurs had the opportunity to engage in fruitful discussions aimed at transforming their innovative ideas into tangible business ventures.
In a statement, a spokesperson for Kolmar Korea reinforced the significance of ODM companies in driving the sustainable growth of K-Beauty. They commented, "This event reaffirmed our pivotal role and importance in nurturing the K-Beauty industry. Our strategic partnership with Amazon empowers us to support our clients' global market expansion while bolstering the overall competitiveness of K-Beauty."
Kolmar Korea's partnership with Amazon marks a significant milestone in the industry's journey, having co-hosted the inaugural K-Beauty Conference in June 2024. Together, they aim to propel K-Beauty's globalization, equipping brands with the necessary resources to thrive across international markets.
Founded in 1990, Kolmar Korea has established itself as a holistic leader in cosmetics, pharmaceuticals, and health supplements. With cutting-edge R&D capabilities and advanced manufacturing facilities, the company excels in providing ODM solutions that cater to global beauty and healthcare brands. As headquartered in Seoul, Kolmar Korea continues to be a driving force in the growth and globalization of K-Beauty, offering comprehensive solutions from formulation to final product delivery.
Kolmar’s commitment to innovation and excellence positions it well for the challenges and opportunities that lie ahead in the ever-evolving beauty market, promising a future where K-Beauty can shine brightly on the global stage.
Topics Consumer Products & Retail）
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