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CUBITTS: Introducing British Eyewear to Japan

In an exciting development within the eyewear industry, British brand CUBITTS is poised to launch its full-scale operations in Japan starting in the Spring/Summer 2025 season, thanks to import and sales efforts spearheaded by Greenwich Co., Ltd. Since its inception in 2013 near King's Cross Station in London, CUBITTS has garnered significant popularity in both the UK and the USA. The brand name pays homage to the famous 19th-century British architect, Lewis Cubitt, whose architectural essence is captured in the brand's signature designs.

A Unique Design Philosophy

CUBITTS stands out with its distinctive butterfly-shaped rivet, inspired by a design element used in Cubitt's architectural works, famously seen in King's Cross Station. This brand symbol is ingeniously incorporated into their eyewear, serving both aesthetic and functional purposes. The rivet connects the rim and temple of the eyewear, reflecting a blend of innovation and traditional craftsmanship. CUBITTS aims to modernize the three-century-old eyewear industry by integrating innovative technologies while maintaining a meticulous focus on detail.

A Fit for Everyone

Recognizing that each individual has unique fitting needs, CUBITTS offers an extensive range of sizes. By managing every aspect from design to production and retail in-house, the brand keeps distribution costs low while ensuring high quality and classical beauty in their eyewear, including both authentic and avant-garde models that cater to diverse tastes in Japan.

Featured Acetate Models

CUBITTS offers five popular acetate models, each priced at ¥38,500, that showcase their commitment to quality and design:
1. JUDD: A modern reinterpretation of a 1960s British silhouette featuring a strong and confident shape, complemented by a saddle bridge and hockey-end temples.
2. MORELAND: A timeless, debonair design with soft curves, reimagining the James Dean silhouette from the 1950s, while a sleek keyhole bridge recalls mid-century aesthetics.
3. HERBLAND: Slim and iconic, the Herbrand shape fits even the most angular faces and strongest prescriptions, balanced by a delicate bridge and slim temple design.
4. CARTWRIGHT: Emphasizing a clean and structural aesthetic, this model modernizes frame styles popular in late 1940s France, boasting a refined keyhole bridge and flat top brow shape.
5. BIDBOROUGH: Showcasing a mid-20th-century European shape, this timeless pant lens model features a keyhole-shaped bridge and elegantly tapered temples, providing a sophisticated silhouette.

As of now, CUBITTS operates 18 stores across the UK, including 13 in London, and has expanded with additional locations in Brighton, Cambridge, Edinburgh, and Leeds. Looking ahead, they plan to enter the US market with new stores in New York’s Soho and West Village in 2024.

Exciting Future Prospects

In celebration of their 10th anniversary, CUBITTS is also set to introduce pop-up stores in Japan, offering limited edition models and special events for fans of the brand. Greenwich is committed to showcasing the unique allure of CUBITTS to the Japanese market through a carefully curated collection.

Stay tuned for more details, which will be announced via the Greenwich showroom's Instagram page as they become available. Follow them here: Greenwich Showroom

Contact Information

To inquire about retailers, please reach out to the Greenwich Showroom at [email protected].

For more about CUBITTS, visit their official website: CUBITTS Official Site and their Instagram: CUBITTS Instagram.