#USA #Richmond #Empower Brands #Archadeck Outdoor Living #Koala Insulation

Empower Brands: A Year of Transformative Growth

Empower Brands has concluded the year 2024 on a remarkable high, having significantly expanded its franchise portfolio and set the stage for continued success in 2025. As a top player in the industry of residential and commercial service franchises, it celebrated the addition of 109 new franchise owners and launched two innovative brands, Bee Roofing and Canopy Lawn Care, thereby marking a transformative year in its operations.

Throughout 2024, Empower Brands witnessed a surge of new franchise owners joining their network, which is indicative of their ongoing commitment to strategic growth. According to CEO Scott Zide, this impressive growth illustrates the dedication and skill of franchise owners who contribute to the collective success of the brands under Empower’s umbrella. Zide mentioned, "Our ongoing strategic growth with motivated and skilled new franchise owners ensures our award-winning brands will continue to be recognized as market leaders in delivering world-class services to customers."

In addition to expanding the franchise owner base, Empower Brands awarded a total of 287 territories across its various portfolios, including achieving a significant milestone with the inauguration of the 100th Archadeck Outdoor Living location. This expansion lays a solid foundation for future growth, catering to a broadening customer base and enhancing service availability.

Another highlight of 2024 was the launch of two new incubation franchises—Bumble Roofing and Canopy Lawn Care—both aimed at filling market needs with unique service offerings. Furthermore, Empower expanded its existing franchise, Koala Insulation, into an international venture by entering the Canadian market, effectively making its innovative approach accessible to a larger audience.

R. Scott Sutton, the Chief Development Officer at Empower, emphasized the wonderful journey of partnering with brand founders to harness Empower’s vast experience in franchising, coaching, and support. "We've only just begun, and are eager to further expand each brand into more territories for potential franchise owners, offering more customers innovative solutions that disrupt the service landscape," Sutton remarked, projecting optimism for 2025.

A notable innovation introduced by Empower is the introduction of a pioneering consultant territory check and lead registration portal. Dubbed the Empower Partner Information Connection (EPIC), this user-friendly technology facilitates franchise consultants' ability to increase efficiency and productivity by allowing them to access real-time data concerning territory availability and brand information.

Sutton noted, "Central to our culture at Empower Brands is our focus on being creators," acknowledging the team's efforts that led to the development of this first-of-its-kind technology portal. This innovation empowers registered franchise consultants with the tools to check territories, access brand assets, and register potential candidates seamlessly, aligning with contemporary business practices.

Looking ahead, Empower Brands plans to escalate its growth trajectory in 2025, building upon the momentum achieved in the previous year. Sutton explained that they aim for a new franchisee growth increase of mid-teens percentage-wise compared to 2024, aligning with broader objectives of increasing system-wide sales and earning accolades from franchise rating organizations.

Ultimately, Empower Brands shows no signs of slowing down. With a robust strategy focused on growth, innovation, and franchisee success, the company is poised to continue its ascent within the franchise industry. The focus remains steadfast on expanding their reach, championing franchisee success, and providing unparalleled customer service across North America.

For further details on Empower Brands, potential franchisees can explore opportunities at Empower Franchising.