Bobby Perez Joins Thrive Aviation as Vice President of Charter Sales to Propel Growth

Thrive Aviation Welcomes Bobby Perez as Vice President of Charter Sales

Thrive Aviation, a recognized leader in the private aviation sector, has recently announced the addition of Bobby Perez as its new Vice President of Charter Sales. With nearly two decades of extensive experience in the business aviation field, Perez is set to play a crucial role in further advancing Thrive's charter operations and strengthening essential partnerships within the industry.

CEO Curtis Edenfield expressed enthusiasm about bringing Perez on board, highlighting the importance of creating a team that values exceptional service and long-term relationships. His insights and leadership will be instrumental as Thrive continues to enhance its offerings and solidify its position in the private aviation market.

In his new position, Perez aims to broaden Thrive's charter reach, focusing on developing strategic alliances with charter brokers and operators. His extensive knowledge and experience enhance the company’s charter solutions, ensuring high-quality, reliable services. This announcement comes at a significant time as Thrive seeks to bolster its operational capabilities and expand its market presence.

During his career, Perez has emphasized the importance of trust and integrity in business relationships. He firmly believes in transparent communication and fulfilling commitments—principles that he shares with Thrive Aviation. He recognizes that investing in team development and nurturing partnerships are crucial to making Thrive an integral part of their wholesale partners’ strategies.

Bobby Perez's credibility in the industry is notably highlighted by his recent recognition as one of the National Business Aviation Association's Business Aviation Top 40 Under 40 award winners for 2026. This accolade celebrates younger leaders who have made significant contributions to the business aviation industry. Additionally, Perez holds the NBAA Certified Aviation Manager (CAM) designation, underscoring his dedication to professional excellence and leadership in aviation.

Having held significant leadership roles in various respected private aviation organizations, Perez has built a solid reputation for cultivating strategic partnerships and driving financial success. His previous experience as Vice President of Charter Services at Clay Lacy Aviation involved spearheading the charter sales strategy while managing key client relationships. His dual experience on both the brokerage and operational fronts provides him with a unique perspective on the necessities of wholesalers and the vital relationships that are essential for long-term success.

Thrive Aviation's ongoing commitment to investing in its personnel, fleet, and infrastructure aligns perfectly with Perez's appointment. As the company embarks on the next phase of its growth journey, he brings profound expertise in consolidating industry relations and ensuring high-quality service delivery. Thrive is currently operating a growing fleet of over 30 aircraft and has recently launched a fractional ownership program in collaboration with Arulean Air, a subsidiary of Honda Aircraft Company. This launch further positions Thrive as a versatile player capable of supporting clients at every stage of private aircraft ownership and use.

About Thrive Aviation

Founded in 2018 and headquartered in Las Vegas, Nevada, Thrive Aviation specializes in on-demand charter services, aircraft management, jet card memberships, fractional ownership, and aircraft maintenance. Over the years, Thrive has emerged as one of the world’s ten largest private jet operators, earning accolades for commitment to safety and exceptional service. As it evolves, Thrive continues to prioritize delivering unparalleled private aviation experiences to clients both domestically and internationally.