Nahat's New Executive Appointment and AI Strategy Kickoff Announced

Nahat Corporation's Leadership Change and Strategic Initiative

In a significant development, Nahat Corporation, headquartered in Shibuya, Tokyo, has announced the appointment of Genta Taguchi as a director starting April 1, 2026. Taguchi, who has previously served as an external director, will now take on a vital role in overseeing the company's comprehensive AI strategy known as the 'ALL-IN AI PROJECT.' This strategic initiative will target human resource management, public relations, and IT, emphasizing the creation of new business ventures and nurturing the next generation of CXO talent.

Background and Future Outlook

Nahat has set forth a mission to elevate Japan's marketing capabilities, with a visionary aim of transforming into a 'next-generation marketing company.' The ambitious long-term plan envisions achieving ¥200 billion in revenue and developing a workforce of 3,000 employees by 2040, along with establishing 50 subsidiaries and cultivating 200 CXO talents. To realize these goals, the firm has expanded its efforts beyond traditional social media and advertising. It has actively started new ventures in D2C businesses, management, and M&A while also reforming its organizational structure.

To ensure its long-term vision becomes a reality, Nahat is welcoming Taguchi into the executive team. His extensive experience in organizational management and his previous insights from his tenure as an external director are expected to play a crucial role in this initiative. The ALL-IN AI PROJECT is set to serve as the linchpin of the company's strategic updates aimed at enhancing operational structures. But the project's ambitions go beyond mere efficiency improvements; it seeks to rapidly streamline existing operations using AI, redistributing the resultant resources—time, personnel, and finances—towards innovation in business creation and developing future leaders.

Believing that 'business is always driven by human intent,' Nahat is focusing on utilizing AI to supplement human capabilities, thereby allowing people to concentrate their efforts on their innate values: passion, empathy, and sensibility. Merging Taguchi's profound insight into human resources and organizational development with cutting-edge IT strategies, Nahat aspires to unlock the 'inherent potential of people,' aiming to build a constantly evolving organization.

Genta Taguchi's Vision

Expressing his excitement about joining Nahat as a director, Taguchi remarked, 'I am thrilled to contribute to Nahat in this capacity. Throughout my career, I have focused on unlocking the potential of people and organizations. Now, with AI's evolution, we have a unique opportunity to significantly update how we work and organize ourselves.

However, my aim is not for Nahat to merely become an 'AI company.' Instead, we will leverage AI to reshape structures, minimizing waste and inefficiencies. The time and resources generated will be redirected towards challenges and creative opportunities that only humans can tackle. I believe this is the core essence of modern management.

The ultimate force behind business creation is people—their passion, will, empathy, sensitivity, and the power to engage others. This 'human value' should be at the forefront of future competitiveness. Therefore, rather than seeing AI and humans as opposing forces, I want to cultivate an organization where they merge to maximize human potential.

In pursuit of Nahat's long-term vision for 2040, I aim to create an environment that transcends the boundaries of human resources, public relations, and IT, fostering the emergence of next-generation CXO talents and evolving Nahat into a company driven by continuous challenges.

About Nahat Corporation

Nahat Corporation operates as a next-generation marketing company, providing promotional strategy formulation and execution support for client businesses while also engaging in in-house product development and management. The company's brand promise, 'Profitable Marketing,' focuses on delivering essential marketing solutions that lead to tangible profits for clients.

Nahat fosters a unique workplace culture that prioritizes 'winning together with colleagues' and is dedicated to community prosperity rather than corporate profitability. Founded in July 2018, Nahat aims to revolutionize the marketing landscape through innovative practices.

For more information, please visit Nahat's corporate site.

Company Overview

- Location: 15F Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya, Tokyo
- Representative: Tomoki Adachi
- Established: July 2018
- Business Areas: Marketing services, D2C business, creative services, human resource development, etc.