#USA #Atlanta #Coca-Cola #Star Wars #AR Experience

Coca-Cola and Star Wars Unite in a New Campaign

In a groundbreaking collaboration, Coca-Cola® and Disney have joined forces to launch a captivating new campaign named "Coca-Cola x Star Wars: Refresh Your Galaxy." This initiative aims to celebrate the incredible strength of fandom while uniting people across the world with the uplifting power of community.

Uniting Generations

Coca-Cola has cherished a long-standing relationship with Disney that spans over 70 years. This campaign is not merely a marketing strategy; it serves as a vibrant tribute to both companies' commitment to creating joyful moments and fostering connections among fans. The collaboration harnesses the rich storytelling of the Star Wars universe, amplifying the core message: that fandom can bridge differences and create lasting bonds among individuals worldwide.

Collectible Characters and AR Features

Fans will have the opportunity to collect 21 unique designs of limited-edition Coca-Cola cans and bottles, each showcasing iconic Star Wars characters. Along with these collectibles comes an innovative augmented reality (AR) experience that enables fans to unlock and share personal messages of unity and connection through the lens of Star Wars.

By simply scanning a can or an advertisement, users will gain access to a digital experience where they can transform their video messages into captivating AR holograms that reflect the iconic Star Wars style. This interactive feature allows participants to celebrate community empowerment and share uplifting messages with friends and family.

A Focus on Beloved Characters

The campaign will highlight various renowned Star Wars characters across its collectible designs. Key figures include:

• - Original Taste: Lando Calrissian, Ahsoka Tano, Obi-Wan Kenobi, Kylo Ren, and many more.
• - Zero Sugar: Darth Vader, Yoda, Princess Leia, and Luke Skywalker, among others.

Additionally, exclusive character designs will be available at both Walt Disney World Resort in Florida and Disneyland Resort in California, featuring favorites like The Mandalorian and Grogu.

Engaging Fans through Creative Content

Kicking off with compelling creative content set in a classic movie theater—a culturally significant venue for both Coca-Cola and Star Wars—the campaign aims to tap into the nostalgic ambiance of cinema. From the hum of a lightsaber to exciting movie marathons, the theater offers an ideal backdrop to showcase the real magic of this collaboration.

The announcement highlights the efforts to create engaging content across various platforms, including television, digital channels, and out-of-home advertising. By integrating different media formats, Coca-Cola and Disney hope to reach out to fans of all ages and backgrounds.

Industry Perspectives

Islam ElDessouky, the Global Vice President of Creative Strategy at Coca-Cola, emphasized that the partnership extends beyond branding. He stated, "This campaign is about celebrating the power of Star Wars fandom and shared passions. We aim to highlight the strength of community and how it can uplift us all." Similarly, Mindy Hamilton, Senior VP of Global Marketing Partnerships at Disney, echoed this sentiment, mentioning that the entire campaign is designed with fans at the core, recognizing their importance and engagement with the brand.

Conclusion

With this remarkable campaign, Coca-Cola and Star Wars not only aim to promote their products but also nurture the multi-faceted relationships between fans. By celebrating the powerful connections that these beloved brands foster, they invite everyone to experience a renewed sense of community and belonging. Collectors and fans alike will be able to partake in a magical intergalactic journey that reinforces their shared love for this legendary franchise. Starting in September, fans in select European markets will have the chance to collect their favorite characters from this exciting collaboration, uniting them through a mutual love of storytelling and shared experiences.