Introducing Liza Palermo as Staffmark Group's Chief Experience and Marketing Officer for Brand Innovation

Liza Palermo Takes the Helm as Chief Experience and Marketing Officer

In a significant move aimed at enhancing its market position, Staffmark Group announced the appointment of Liza Fiore Palermo as the new Chief Experience and Marketing Officer (CXMO). This decision, revealed on April 23, 2025, is seen as a strategic maneuver by the company to deepen customer engagement and reshape its brand identity.

Liza Palermo, who joined Staffmark Group in August 2023 as Senior Vice President of Marketing, brings over 25 years of extensive experience in the workforce solutions arena. Having worked with various global brands, her wealth of knowledge is expected to drive Staffmark Group towards profitability and growth.

As part of her new role, Palermo will focus on several key areas: brand and growth marketing, customer experience, market intelligence, and corporate communications. Her leadership in implementing data-driven marketing strategies will be crucial in propelling the company forward in the competitive staffing industry. According to Stacey Lane, CEO of Staffmark Group, “We are thrilled to appoint Liza as Chief Experience and Marketing Officer. Her vision, expertise in branding, and critical contributions to business strategy and digital transformation are invaluable. I am eager for Liza to help solidify our position as industry innovators.”

Before joining Staffmark Group, Liza held prominent roles at EmployBridge, where she served as Vice President of Marketing and Talent Acquisition. Her efforts led to the launch of forward-thinking marketing strategies that positioned the company for success. Additionally, she previously served as Vice President of Global Marketing at SFN Group, where her leadership helped boost revenues from $500 million to an impressive $4 billion by successfully integrating over 30 acquisitions. Her track record also includes founding a marketing consultancy that supported both start-ups and established companies, driving growth and market presence.

Palermo expressed her enthusiasm about her new role, stating, “Staffmark Group has all the elements necessary for accelerated transformation: visionary leadership, a remarkable culture, and a steadfast commitment to prioritizing people as we integrate the latest technologies for operational efficiency.” Her excitement reflects a genuine willingness to collaborate with her colleagues in driving the company’s mission to be at the forefront of staffing innovation.

Educationally, Liza Palermo holds a bachelor's degree in mass communications from Boston University, graduating magna cum laude. She resides in Fort Lauderdale, Florida with her husband and adult children. This familial support underscores her values of balance between career and home life.

About Staffmark Group

Staffmark Group is recognized as one of the premier staffing companies in the United States, with a vast portfolio of solutions designed to meet diverse workforce needs. A subsidiary of RGF Staffing and Recruit Group, their operations boast an annual revenue of approximately $23.62 billion. With over 55 years of experience, Staffmark Group encompasses a wide range of brands, including Staffmark, Advantage xPO, Advantage Technical, Hunter Hamilton, and Digital People, operating from a network of more than 400 branches and 250 onsite locations. The organization places more than 175,000 individuals into employment each year, continually ensuring that they remain a global leader in HR technology and services.

This strategic leadership change aims to reposition Staffmark Group as an industry maven, keen on exceptional service and customer-centric solutions in the evolving landscape of workforce management.