#Japan #Shibuya #Shibuya109 #SHIBUYA BEAUTY JAM #Cosmetic PARTY

SHIBUYA BEAUTY JAM THE WEEKS: An Unmissable Beauty Experience in Shibuya

From June 5 to 18, 2025, the beauty platform "SHIBUYA BEAUTY JAM" will host an extraordinary real-life event titled "SHIBUYA BEAUTY JAM THE WEEKS." This two-week event promises unique beauty experiences that you can only find here, featuring the latest beauty trends and engaging cosmetic events across three beauty zones in the Shibuya area.

The event will take place at several distinct locations, including +Q (Plask) in Shibuya Scramble Square, ShinQs at Shibuya Hikarie, and Dress Table by ShinQs Beauty Palette at SHIBUYA109. Each venue will showcase a series of exciting activities that highlight the newest trends in beauty.

Special Events at SHIBUYA BEAUTY JAM THE WEEKS

One of the standout features of this event is the Chanel Chance Eau Spontanée Eau de Parfum limited-time experience, where visitors can get a first-hand look at this dazzling new fragrance. Guests can explore the enchanting fruity-floral aroma of Chance Eau Spontanée from June 4 to 10 at the Dress Table by ShinQs Beauty Palette. The fragrance is available in 100ml for ¥24,200 and 50ml for ¥17,600.

In collaboration with the Cosmetic PARTY, the SHIBUYA BEAUTY JAM will also launch a vibrant makeup and beauty event featuring makeup creator Marilyn as the ambassador. This collaboration will include pop-up shops where guests can experience the latest beauty trends, as well as engaging talk shows with experts. To sweeten the deal, those who spend ¥5,000 or more at +Q will receive a promotional Cosmetic PARTY gacha coin redeemable in the special event space.

Starting from June 5 and continuing until June 30, the +Q venue will host approximately 30 cosmetic and beauty brands, alongside various events such as makeup and skincare showcases, as well as promotional offers at exclusive cafes featuring matcha and organic ice cream.

Featured Brands and Pop-Up Events

Among the notable brands participating are ADDICTION, BOBBI BROWN, M·A·C, and others offering exclusive products and experiences. Each term within the SHIBUYA BEAUTY JAM is designed to cater to specific aspects of beauty, from makeup to skincare and haircare.

The event will also highlight the pop-up of vim BEAUTY, led by Marilyn, featuring makeup products designed for high durability and an effortless finish. Attendees can enjoy exclusive sets, novelties, and detailed makeup demonstrations using the products on June 15.

Color Consultation and Makeup Lessons

For a more personalized experience, guests can participate in an 8-type personal color diagnosis and makeup session. Participants will receive tailored advice on colors and designs that suit their individual styles, along with professional makeup application techniques on June 14 and 15.

Additionally, a gender-neutral makeup lesson will be held on June 7, teaching attendees the essentials of creating a fresh and clean appearance through skincare and makeup techniques.

Exclusive Gifts and Offers

From June 5 to 18, customers spending ¥5,000 or more at designated sales areas will receive a limited-edition zipper bag, complete with a special Pake design, perfect for storing beauty essentials. Supplies are limited and available on a first-come, first-served basis at +Q, Shibuya Hikarie ShinQs, and the Beauty Palette at Dress Table by ShinQs.

As the event unfolds, Tokyu Department Store will continue to promote the SHIBUYA BEAUTY JAM initiative, fostering a diverse beauty landscape in Shibuya. By integrating various beauty brands and promoting the area's unique characteristics, SHIBUYA BEAUTY JAM aims to establish itself as a hub for beauty trends, unexpected discoveries, and create memorable encounters in the heart of Shibuya.

For further details, please visit the official website of SHIBUYA BEAUTY JAM here.