#Japan #rom&nd #Harajuku #PINK OFFICE

rom&nd's First Flagship Store in Japan

The much-anticipated rom&nd flagship store, known as the PINK OFFICE, is opening on May 20, 2025, in the vibrant Harajuku district. This unique destination serves as a playground for cosmetics enthusiasts, allowing fans of the brand to immerse themselves in a colorful world filled with innovative makeup experiences.

Initially opening its doors on May 1, 2025, in Songpa, South Korea, the PINK OFFICE has quickly become a favorite among beauty lovers. It’s not just a retail space; it is designed to be an interactive environment where customers can discover a range of colors that will make them shine and create their personalized makeup looks.

Exclusive Products and Rich Experiences in Harajuku

The Harajuku PINK OFFICE will have exclusive merchandise only available at this location, along with the chance to swatch over 200 products that showcase the brand's diversity. Visitors can also enjoy special perks based on their purchase amounts during the store's open period. This version of the PINK OFFICE will incorporate a touch of Japanese culture, making it a distinct experience compared to its South Korean counterpart.

Launch of New Lip Products

Among the all-new offerings launching at the Japanese PINK OFFICE is the limited edition of the Juicy Lasting Tint, which has been revamped to include exciting new shades inspired by rare fruits like melon and fig, available in five vibrant hues. This collection is designed to give lips a juicy and fresh appearance, much like the luxurious fruit from which the colors are drawn.

Additionally, the store will debut a new textured matte lip product, known as the Color Lip Matte. This innovative tube product blends the benefits of a lip primer with color, providing a beautiful, lightweight matte finish that smooths out vertical lip lines while giving a natural look. It's also versatile enough to be used as a base for other lipsticks or even as a cheek color for a harmonized makeup look.

Special Limited Items at Harajuku

One of the highlights for visitors will be the introduction of mini-sized versions of the Juicy Lasting Tint. These travel-friendly products will feature everyday shades alongside some unusual colors like green and blue, allowing users to curate their unique collection. As an added bonus, customers who spend over 3,000 yen will receive random colors of exclusive mini tints as a gift.

Visitors to the PINK OFFICE can also engage in various activities, such as participating in a gacha machine that offers unique and limited collaboration items. Furthermore, every purchase during the event will come with luxury freebies that are exclusive to the store, making each shopping experience even more rewarding.

Event Details and Visiting Information

The PINK OFFICE will be open from May 20 to July 31, 2025, at the UNKNOWN HARAJUKU location in Shibuya City, Tokyo. Operating hours are from 11:00 AM to 8:00 PM, and the store remains open without holidays. All are welcome to visit—simply head straight to the flagship store! However, potential customers should allow for possible wait times due to expected high foot traffic.

About rom&nd

Founded in 2016 by beauty creator Min Se-ron, rom&nd has gained international acclaim for its commitment to color matching personal beauty preferences. The rom&nd brand made waves in Japan starting in 2019 with the introduction of its Juicy Lasting Tint line, leading the tint lip trend. Continuously, the brand has produced hit products across various makeup categories, ensuring its prominent place in the beauty industry.

For more information on rom&nd, visit their official Instagram, X, or Korean homepage here.