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Infomart and Flaro's Strategic Partnership: A New Era in the Restaurant Industry

Infomart Co., Ltd. (Headquarters: Minato, Tokyo; President: Ken Nakajima) has recently announced a business alliance with Flaro Co., Ltd. (Headquarters: Shinjuku, Tokyo; President: Shuhei Abe). This partnership is set to address the critical management challenges faced by the restaurant sector, particularly in light of a staggering rise in insolvencies within the industry.

Starting December, Infomart will begin the agency sales of Flaro’s comprehensive management platform, FLARO, designed specifically for restaurants. Given the unfortunate statistic that the number of restaurant bankruptcies has reached its highest ever, this partnership aims to fill a vital gap in the industry by combining Infomart's established digital solutions for ordering and specification management with FLARO's capabilities in revenue forecasting and KPI management.

A Comprehensive Solution for Restaurant Management

With this collaboration, both companies aspire to deliver a total solution that supports restaurant management comprehensively. Infomart has already integrated FLARO with its specialized BtoB platform for ordering, enabling restaurants to view their procurement status in real-time. This seamless connection between the two systems exemplifies a significant step towards accelerating digital transformation (DX) in the restaurant field, providing a robust initiative for sustainable growth in an increasingly challenging business environment.

Key Components of the Partnership

The main objectives of the new partnership include:

• - Agency Sales of FLARO: Infomart will serve as the agent for the FLARO platform, facilitating its sales across various restaurants.
• - Strengthening System Integration: FLARO and Infomart’s BtoB ordering platform will be further integrated to maximize operational efficiency.
• - Comprehensive Support Solutions: A thorough suite of services from procurement management to management analysis will be made available to restaurant operators.
• - Joint User Meetings: Both Infomart and Flaro will collaborate to host user groups that share success stories and trends, fostering a supportive network within the industry.
• - Co-hosting Workshops: The partnership will also facilitate seminars aimed at enhancing order efficiency and leveraging management data, targeted at restaurant stakeholders.

The Changing Landscape of the Restaurant Market

The food service industry has been experiencing a notable recovery, influenced by a resurgence in inbound demand and increasing customer spending. Nevertheless, challenges such as escalating ingredient and labor costs, alongside a significant labor shortage, have compounded the difficulties faced by restaurant operators. According to Tokyo Shoko Research, the number of restaurant bankruptcies is projected to exceed 700 between January and October 2025, marking an all-time high. In this tough environment, having accurate management indicators is crucial for making informed decisions and implementing data-driven improvements.

Many restaurants currently rely on manual methods such as spreadsheets for managing crucial metrics like Food and Labor (FL) costs, which adds substantial on-site burdens and highlights the need for improved operational efficiency. The rising demand for solutions to simplify FL cost management has consistently been communicated by clients to Infomart, emphasizing the desire for integrated support for overall management challenges.

With this partnership, Infomart aims to establish a supportive environment where restaurant operators can address every aspect of their management needs, enhancing the variety of solutions provided to their clients.

Voices from the Leaders

In a statement, Shuhei Abe, President of Flaro, expressed his enthusiasm for partnering with Infomart. He emphasized their shared mission to create a future where people can immerse themselves in their work effectively. This collaboration is set to harness the synergy of real-time profit management through data integration with the ordering system, further accelerating the nationwide rollout of FLARO.

Daisuke Sugiyama, Senior Executive Officer at Infomart, echoed the excitement, reaffirming the goal of contributing to improved productivity and efficiency in the restaurant sector. The integration of FLARO with Infomart's BtoB platform is anticipated to attract more clientele, ultimately advancing the industry’s progress.

Company Profiles

Flaro Co., Ltd.

• - Founded: May 16, 2022
• - Location: 6-11-3 Nishi-Shinjuku, WeWork D Tower
• - Business: Development and provision of the FLARO management platform for the restaurant industry
• - Capital: 10 million yen (as of December 1, 2025)
• - Website: flaro.jp

Infomart Co., Ltd. (TSE Prime: 2492)

• - Founded: February 13, 1998
• - Location: 13F Shiodome Shibarikyu Building, 1-2-3 Kaigan, Minato, Tokyo
• - Business: Operation of BtoB e-commerce platforms
• - Capital: 3,221,251,000 yen (as of September 30, 2025)
• - Website: corp.infomart.co.jp

As the restaurant industry continues to evolve, partnerships like the one between Infomart and Flaro will play a pivotal role in shaping its future through innovation and collaboration.