#Muji #Japanese soba #Seasonal Snacks

Muji's Festive Seasonal Food Offerings

Muji, operated by Ryohin Keikaku Co., Ltd., headquartered in Bunkyo City, Tokyo, is set to launch a collection of seasonal foods designed to enhance the joy of year-end celebrations and gatherings. Starting from November 26, 2023, customers can find 22 varieties of limited-time delicacies across all Muji stores nationwide, perfect for welcoming the New Year.

The company aims to cultivate a lifestyle that is both fulfilling and pleasant, aspiring to enrich daily living through thoughtfully curated products and services. Their seasonal food line-up reflects a commitment to celebrate the joy and deliciousness of the changing seasons.

Exciting New Products

This year, Muji introduces offerings specially crafted for the year-end festivities, including:

• - Izumo Soba: A classic in Japanese cuisine, known for its rich flavor, made from whole buckwheat grains for a delightful texture.
• - Baked Rice Mix with Oysters and Burdock: Featuring oysters cultivated in the nutrient-rich waters of the Seto Inland Sea paired with fragrant burdock, cooked to perfection in a kelp-based broth for enhanced flavors.
• - Zenzai: Warm, sweet desserts including frozen red bean soups (zuki-an and koshian) and a retort pouch version featuring Hokkaido azuki beans and millet for a cozy winter treat.
• - Strawberry and Milk Baum Kuchen: A visually appealing two-layer cake combining sweet-tart strawberry and creamy milk flavors, perfect as a festive offering.

Returning favorites from last year will also be available, such as the beloved Suehiro Curry, Fukuame sweets, and traditional Red and White Steamed Buns, ensuring that customers have plenty of delightful options.

A Taste of Tradition

Year-End Soba

The highlight of the seasonal offerings is undoubtedly the Izumo Soba, one of Japan's top three soba varieties known for its robust aroma and flavor. Muji uses whole buckwheat grains, milling them with the sweet husks for a richer taste. Served with a flavorful broth made from a mix of bonito flakes, kelp, and shiitake mushrooms, this soba can be enjoyed hot or cold, catering to various tastes.

Festive Baked Rice Mix

Additionally, the Setouchi Oyster and Burdock Rice Mix is a delicious way to incorporate good fortune into your celebrations. It combines flavorful oysters fed on abundant plankton with aromatic burdock, all simmered in a kelp broth, topped off with a hint of sweet clementine peel to enhance the ocean's aroma.

Simple Seasonal Sweets

For those looking for convenience, Muji offers easy-to-enjoy frozen sweet treats like zenzai. The Frozen Zenzai (Chunky Red Bean) and Millet Zenzai (Smooth Red Bean) come in user-friendly cups, featuring sweetened Hokkaido azuki beans and perfectly chewy mochi made from high-quality