Understanding the Current State of LLMO Strategy in Companies and Their Future Plans

The Landscape of LLMO Strategy: Insights from Recent Research

In a recent survey conducted by LANY, a digital marketing support company based in Shibuya, Tokyo, we gathered insights from 100 executives and officers managing businesses that have been engaging in web marketing for over three years. The survey focused on the current state of LLMO (AI search optimization) strategies within these companies and their future plans.

Key Findings

According to the results, 30% of the companies surveyed admitted they are neither implementing nor planning to implement any LLMO strategies. This reflects a significant hesitation among firms, as nearly 40% indicated that they won't allocate any budget for LLMO measures, or shift any existing SEO budgets towards LLMO.

Interestingly, 44% of executives are concerned about their competitors' LLMO strategies, which suggests that while many are reluctant to invest, they remain aware of the potential competitive landscape unfolding before them.

Survey Overview

- Survey Title: LLMO Implementation Status Survey
- Conducted by: LANY, using IDEATECH's Risapi® research marketing platform
- Period: August 7-8, 2025
- Sample: 100 executives from companies engaged in web marketing for over three years

The concerns regarding competition are echoed in the area of organic search traffic too. When asked about changes in organic search traffic over the past six months, 59% reported no change, while only 6% noted an increase.

Awareness and Understanding of LLMO

The survey also shed light on the understanding of LLMO itself. Only 4% of respondents claimed to have a thorough understanding of the concept, while 29% indicated they only have a general idea. This level of awareness might be a contributing factor to their hesitation to invest heavily in LLMO initiatives.

Among those who do have some level of understanding, 33.3% have begun implementing LLMO strategies on a trial basis. However, a significant portion, 21.1%, have no intention to implement any LLMO measures at all.

Perceived Outcomes of LLMO Strategies

For those who have started trial implementations, the results are starting to show promise. Benefits reported include a 54.2% reduction in lead acquisition costs and a 41.7% increase in queries generated through AI search. This indicates that while some may be hesitant, those taking the plunge are seeing clear benefits.

Further down the line, businesses anticipate several outcomes from effective LLMO strategies, with 34% expecting improvements in sales efficiency, and 31% aiming for reductions in lead acquisition costs. However, the biggest hurdle to implementing LLMO strategies remains the shortage of professionals who specialize in this field, as highlighted by 20% of respondents.

Strategic Decisions and Future Investments

In terms of future investments, 27% of companies do not plan to allocate any budget for SEO or LLMO strategies, while 13% are considering redirecting some SEO budget over to LLMO. Notably, 23% of executives remain undecided about their investment strategies over the next year.

Looking at the potential impact of AI search on business over the next three years, 40% of respondents believe it will play a significant role, indicating a growing recognition of AI's influence on competitive advantage.

Conclusion

The data illustrates a landscape filled with uncertainty, where many companies are cautious about committing resources to LLMO strategies but remain acutely aware of the competitive dynamics at play. The current climate suggests a ripe opportunity for those willing to take calculated risks in their marketing strategies.

For a deeper analysis and a suggestive approach to handling LLMO effectively, be sure to visit the LANY LLMO LAB. There you'll discover further valuable insights and strategies that can help your business navigate this changing environment of digital marketing effectively.

About LANY

LANY is a company dedicated to digital marketing support, providing comprehensive aid from strategic planning through to execution. With a mission to ensure that valuable content is indexed appropriately, LANY is committed to helping businesses grow in today's competitive landscape.

For inquiries about this article or to learn more about LANY's offerings, please visit LANY's official website.

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