#Japan #Tokyo #Google Ads #Subscline #LINE API

Enhancing Marketing with SubScline's New Feature

SubScline, a marketing CRM platform developed by Subscline Inc., is revolutionizing the way businesses track conversion activities through LINE. Recently, they announced the launch of a new feature that integrates LINE's conversion data seamlessly with Google's Ads Conversion API, helping marketers measure the effectiveness of their advertisements with increased precision.

What is SubScline?

SubScline serves as an all-in-one marketing CRM that manages customer acquisition and transactions through LINE. This platform allows businesses to track everything from adding friends on LINE to completing purchases and subscription sign-ups. With this comprehensive tracking, businesses can gather crucial insights into customer behavior and tailor their marketing strategies accordingly.

The New Integration: Benefits Explored

The integration between SubScline and Google Ads offers several notable advantages:

1. Accurate Conversion Measurement

With the new feature, businesses can precisely measure conversions from various actions taken by LINE users. This includes user additions, message receptions, registrations, purchases, and appointment bookings. By analyzing these data points, companies can create effective bidding strategies to optimize their advertising ROI.

2. Improved Machine Learning Accuracy

Utilizing accurate conversion data enhances the performance of Google’s machine learning models. With better targeting capabilities, businesses can reach their ideal audience with more reliable and optimized ads.

3. Enhanced Return on Ad Spend (ROAS)

By tracking conversion data, businesses can provide feedback to the media side and optimize their advertising efficacy. This improvement in advertising cost-effectiveness can significantly enhance a company’s profit margins.

4. Optimizing the PDCA Cycle

The clear measurement of conversions helps companies effectively implement the Plan-Do-Check-Act (PDCA) cycle. Identifying advertising improvements becomes quicker, enabling better budget optimization for future advertising efforts.

5. Acquisition of New Projects

The ability to measure conversions via LINE simplifies the acquisition of new projects, enhancing agencies' service offerings and increasing potential clients.

Implementation Made Easy

SubScline has prioritized user-friendliness with its offline conversion import feature that requires no Google authentication or linking to MCC accounts. This feature is simple to implement:
1. Activate Google Ads conversion integration through the SubScline management interface.
2. Check the connection and postback settings.
3. Configure conversion settings in Google Ads, ideally with daily synchronization.
4. Create conversion actions in Google Ads.
5. Set up postback configurations via the SubScline management panel.

For more detailed information on how to utilize these features, check their documentation on Zenn: SubScline Google Ads Conversion.

Conclusion

The precise measurement of conversions and enhancement of machine learning accuracy lead to better targeting and improved customer acquisition costs (CPA). The multi-action tracking available through LINE ultimately maximizes advertising effectiveness. This results in overall marketing strategy optimization, achieving a higher return on investment (ROI).

For operators and marketing professionals, the constant challenge of improving and optimizing customer experience is crucial. SubScline is committed to providing efficient solutions to these challenges through continuous updates, supporting businesses in their endeavors.

About SubScline

SubScline offers a comprehensive marketing CRM that facilitates customer acquisition and transactions through LINE. Users can intuitively purchase and apply for services directly via their LINE official accounts. Furthermore, business owners can manage customer data holistically, streamline marketing efforts, and draw valuable insights into purchasing behavior.

Benefits of Implementing SubScline:

• - Quick implementation, often within the same day.
• - Seamless integration for subscriptions, e-commerce orders, and appointment bookings within LINE.
• - Optimization of advertising impact through effective tracking and marketing strategies.

For those interested in requesting materials or consultation regarding the implementation of SubScline, please contact:

• - Email: pr@subscline.com
• - Phone: 03-6555-4234
• - Website: SubScline

Company Overview

• - Company Name: Subscline Inc.
• - Location: 3rd Floor, YAZAWA Building, 3-1-9 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan
• - Established: March 24, 2022
• - CEO: Katsuki Ishikawa
• - Business Activities: Development of the SubScline system, planning and development of subscription products, promotional support, public relations, and consulting on customer acquisition strategies.
• - Corporate Website: Subscline