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Crayola's Creativity Week and Global Ambassadors

Crayola, the beloved brand known for its vibrant colors and focus on creativity, has made a significant announcement as it gears up for the 2026 Creativity Week. From January 26 to February 1, Crayola will engage millions of students, educators, and parents across the globe in activities celebrating the power of creativity in education. This year marks the launch of its Global Ambassador Program, featuring 31 schools from various countries selected to represent the ideals of creativity and innovation in learning.

A Global Initiative

Crayola received over 1,200 applications from schools in 11 countries, including the USA, UK, Canada, Australia, and more, indicating a robust interest in promoting creative learning. The selected schools reflect a rich diversity of educational practices and a shared commitment to integrating creativity into their curricula. With a total of 127,000 schools participating, this virtual event brings together voices from different parts of the world to offer resources designed to ignite children's imaginative skills.

The Role of Global Ambassadors

The new Global Ambassador Program aims to highlight educators who prioritize creativity as a vital aspect of student development. These ambassadors will share their unique approaches and experiences during Creativity Week, offering practical tips and inspiration for other educators on how to seamlessly incorporate creative experiences into their teaching methods. Their insights will also assist Crayola in enhancing future resources for the program.

Cheri Sterman, Crayola's Senior Director of Education, emphasized the importance of creativity in education, stating, "Creativity is an essential skill for childhood development and lifelong success." By participating in this initiative, ambassador schools will exemplify the positive effects that creativity can have on the learning environment.

Engaging Activities Across the Globe

During Creativity Week, classrooms and homes in more than 140 countries will host daily themed activities that align with various education standards. Teachers will have free access to interactive content created by world-renowned artists, along with resources available in eight languages. These activities will engage students in not only literacy and STEAM fields but also encourage social-emotional learning. As a culmination of the week's festivities, Crayola will host a live-streamed school assembly bringing together students and educators worldwide to celebrate the power of creativity.

Registration and Resources

Educators and parents are encouraged to register for Creativity Week at Crayola.com/CreativityWeek to access a wealth of resources designed to foster creativity among children. Crayola's commitment to encouraging artistic expression and creative thinking remains steadfast, actively positioning itself as a leader in promoting creativity as a fundamental skill necessary for future success.

Spotlight on Global Ambassador Schools

Among the selected Global Ambassador schools are:

• - Australia: Gunnedah High School, St Kieran's Catholic School
• - Canada: Emily Carr Public School, Wapanohk Community School
• - Hong Kong: Alliance Primary School Whampoa, Joyful World International Nursery and Kindergarten
• - United States: Alton Darby Elementary School, Cane Bay Elementary School, and many more across the nation.

Crayola Creativity Week is presented in collaboration with sponsors Horace Mann and MFS Investment Management, alongside various creative partners from around the globe. The initiative showcases how schools worldwide are prioritizing creativity as an essential component of learning, and it speaks volumes about Crayola's ongoing dedication to fostering imaginative thinking in students everywhere. Join Crayola in celebrating the magic of creativity this January!