#Japan #Tokyo #wellness drinks #C-position #eCrowd

Introduction to C-position

In a world that often feels fatigued, the need for relaxation and wellness has never been more pertinent. C-position, a company dedicated to the development and sale of wellness drinks and foods, is set to embark on an exciting journey to bring comfort through innovative products. Recently, C-position announced its fundraising initiative through eCrowd, a platform that connects startups with potential investors, starting June 16, 2025.

Fundraising Details

C-position aims to raise 5 million yen, with a maximum funding goal of 40 million yen during the fundraising period from June 16 to July 2, 2025. This initiative marks a significant step for the company, enhancing its ability to reach more consumers with its refreshing wellness drinks.

Three Key Features of C-position

1. Relaxation Beverage BECHILL: C-position's flagship product, BECHILL, focuses on relieving stress and promoting relaxation. The company has been steadily increasing its market penetration through strategic partnerships with convenience stores and sauna establishments. With a growing customer base, BECHILL is a prime example of how C-position ensures its offerings resonate with the public.

2. Innovative Wellness Development: The wellness food and beverage industry has traditionally moved at a languid pace, but C-position is breaking barriers with rapid development of their products. By leveraging offline sales networks, they are poised to launch a diverse range of offerings that target various consumer preferences—all aimed at achieving significant hits in this competitive market.

3. Global Growth Strategy: The company envisions the promotion of 'chill culture' beyond domestic borders, with initial plans for expansion into South Korea. C-position is not merely planning to enter the international market; it has set its sights on becoming a leader in the anti-energy market, appealing to growing consumer demand for relaxation and wellness. An Initial Public Offering (IPO) is also within the company's strategic outlook.

Online Business Briefing

To further engage potential investors and the public, C-position will host an online briefing session to discuss its business model and future plans. It is important to note that this event will focus solely on business explanations, and will not be soliciting investments directly. The session is designed to clarify C-position's vision and operational strategy while fostering understanding of the investment opportunity that lies ahead.

Understanding Equity-Based Crowdfunding

C-position’s fundraising effort is made possible through equity-based crowdfunding, a mechanism that allows unlisted companies to gather contributions from many individuals via the internet. This funding method became viable following legislative changes in 2015, making it easier for startups to access financial resources.

Historically, opportunities for individuals to invest in unlisted startups have been limited. However, equity-based crowdfunding has significantly lowered the barriers to entry, encouraging broader community engagement in startup investment. As startups increasingly emerge as pivotal players in Japan's economic growth and problem-solving sectors, platforms like eCrowd play a crucial role in bridging the gap between innovators and the investing public.

C-position Company Overview

• - Name: C-position Inc.
• - Location: 5F, 7-3 Udagawacho, Shibuya, Tokyo
• - Website: bechill.jp
• - CEO: Yuto Watanabe

eCrowd Company Overview

• - Name: eCrowd Inc.
• - Financial Services License: Kanto Local Finance Bureau, License No. 3181
• - Headquarters: 4F, Otemachi Building, 1-6-1 Otemachi, Chiyoda, Tokyo
• - Website: ecrowd.co.jp
• - Corporate Site: corp.ecrowd.co.jp

In summary, C-position is at the forefront of the wellness industry, not only addressing the current demand for relaxation and self-care but also paving the way for innovative solutions that prioritize consumer well-being. Stay tuned as this exciting venture unfolds and consider participating in their crowdfunding opportunity to support a healthier future.