Aston Martin and ELEMIS Join Forces for Revolutionary Skincare Partnership in F1

Aston Martin Aramco and ELEMIS: A Partnership that Redefines Skincare

In a groundbreaking announcement that unites high-performance motorsport with luxury skincare, the Aston Martin Aramco Formula One™ Team has welcomed acclaimed British brand ELEMIS as its first Official Skincare Partner. This partnership signifies more than a mere collaboration; it marks a pioneering effort to bring together cutting-edge skincare innovation and the exhilarating world of Formula 1 racing, setting the stage for a multi-year journey ahead.

Uniting Two Icons of British Heritage

ELEMIS, known for its dedication to creating powerful skincare solutions that fuse natural ingredients with scientifically-proven results, aligns perfectly with the Aston Martin Aramco Team's mission of performance excellence. As Séan Harrington, ELEMIS Co-Founder and CEO, stated, this partnership embodies the essence of collaboration between two iconic British brands, both recognized for their commitment to pushing boundaries in their respective fields.

During the initial phase of this partnership, ELEMIS is set to launch a collection of exclusive, limited-edition products tailored specifically for the racing community. Moreover, attendees of the Aston Martin Aramco Paddock Club Suite at racing events will have the opportunity to indulge in luxurious 'pit stop' experiences designed to enhance their wellbeing.

Focusing on Inclusivity and Community Engagement

A key aspect of this collaboration is the shared focus on inclusivity. The Formula 1 landscape has seen a noticeable shift in its fan demographic, with a recent Nielson study indicating that 41% of F1 fans are women. This transformation aligns beautifully with both ELEMIS and Aston Martin's commitment to foster an environment where everyone feels welcome. Jessica Hawkins, the team's Driver Ambassador and Head of F1 Academy, expressed enthusiasm over this direction, emphasizing the importance of ensuring motorsport is accessible to all demographics.

In tandem with their ongoing commitment to sustainability, both ELEMIS and Aston Martin have made strides towards environmentally-conscious practices. ELEMIS, recognized as the first B Corp certified business to partner with the team, aims to carry their sustainable ethos into the global spotlight of Formula 1.

A Unique Experience at the Monaco Grand Prix

The partnership will also feature a unique spa experience scheduled for the prestigious Monaco Grand Prix in May, allowing fans to engage directly with the brand in an immersive setting. This initiative highlights the synergy between luxury skincare and the thrill of motorsport, offering fans a chance to experience high-performance skincare in a mesmerizing environment.

Looking Ahead: The Future of F1 and Skincare

As both companies set their sights on the future, there's a palpable excitement around the possibilities this partnership can unlock. Jeff Slack, Managing Director of Commercial for the Aston Martin Aramco Formula One Team, commented on the significance of such collaborations in reshaping the way fans interact with the sport and its related experiences.

In conclusion, the convergence of Aston Martin Aramco and ELEMIS represents a forward-thinking strategy aimed at enriching the world of Formula 1 while simultaneously driving home the importance of innovation, inclusivity, and sustainability. As this partnership unfolds, the motorsport community and skincare aficionados alike will be eager to witness the impact of these iconic brands striving for excellence on and off the track.