Moroccanoil Expands into Ulta Beauty to Enrich Nationwide Presence for Beauty Consumers

Moroccanoil Expands into Ulta Beauty: A New Era for Beauty Enthusiasts

In an exciting development for beauty lovers nationwide, Moroccanoil has officially launched its products in Ulta Beauty, the largest beauty retailer in the United States. This move addresses the growing demand among consumers for high-quality haircare and body products while simultaneously reinforcing Moroccanoil's enduring roots in the salon industry.

Beginning August 24, 2025, customers will be able to explore the comprehensive range of Moroccanoil offerings in select Ulta Beauty locations and on Ulta.com. Not only will the full assortment launch, but several bestsellers will be available at every location, making it easier than ever for fans to access their favorite Moroccanoil products.

A Legacy of Excellence

Moroccanoil, founded on the revolutionary application of argan oil in haircare, has successfully carved a niche in the beauty industry, known for its luxurious packaging and signature scents. The creator of the original Moroccanoil Treatment has consistently set the gold standard for performance in both hair and body care categories. As Carmen Tal, co-founder of Moroccanoil, says, "This expansion marks a powerful next step for the brand. Ulta Beauty and Moroccanoil share similar values of innovation and an unwavering commitment to the stylist community, making them the perfect partner."

Ulta Beauty not only shares these values but also boasts an impressive network of over 7,000 in-store stylists. This collaboration will allow Moroccanoil to engage with these professionals through education, in-store events, and exclusive services, thereby continuing its dedication to salon-quality results for customers.

The Importance of Accessibility

As the beauty landscape continues to evolve, accessibility to high-quality products remains a priority for consumers. The partnership with Ulta Beauty represents a strategic move for Moroccanoil that expands its reach and supports a wider audience in experiencing the transformative power of its products. Penny Coy, Ulta Beauty's Senior Vice President of Merchandising, shares the excitement: "We are thrilled to welcome Moroccanoil to our growing prestige haircare assortment. Their commitment to high-quality ingredients and transformative results has built a loyal following. We believe that Moroccanoil's products will resonate with our beauty community and become a go-to favorite."

A Comprehensive Product Line

Beginning with haircare essentials that range from $20 to $65, customers can expect an extensive selection including body care and fine fragrances priced between $105 and $160. This full brand expression signifies Moroccanoil's growth as a multi-category lifestyle brand that caters to diverse consumer needs without losing sight of its stylist-oriented origins.

Commitment to Sustainability and Community

A critical aspect of Moroccanoil’s identity is its commitment to animal welfare, sustainability, and community impact. With PETA’s Beauty without Bunnies certification and collaboration with Oceana, Moroccanoil ensures that ethical considerations are interwoven into its operation, engaging customers who prioritize environmentally-friendly practices. As the brand continues to grow, it aims to make a meaningful difference in the communities it serves.

Conclusion

The Moroccanoil launch at Ulta Beauty is more than a business expansion; it is a celebration of beauty that bridges professional quality with consumer accessibility. As the brand aims to empower confidence through beautiful, healthy hair, customers can look forward to discovering and enjoying the benefits that have garnered Moroccanoil a respected following worldwide. With its established reputation and commitment to excellence, Moroccanoil’s presence at Ulta Beauty enables a broader audience to experience the luxury and benefits of its carefully crafted products. This partnership is poised to create a thriving connection between Moroccanoil, Ulta Beauty, and the vibrant community of beauty enthusiasts across the United States.